＂2022 bilibili automobile ecological report＂： the amount of automobile video playback increased by 116% year-on-year.

On November 15th, bilibili released "2022 bilibili Automobile Ecological Report" (hereinafter referred to as "Report"). In the past year, the number of car videos played in bilibili reached 14.5 billion, up 116% year-on-year, with over 40 million monthly active users.

From learning to buying a car, a multi-cultural community with car interests.

The report shows that at present, bilibili has gathered practical strategies from driving test study, new car information, car purchase evaluation, car sharing and other aspects, and has become a multicultural community with diverse car interests for young people. In the past year, 10.84 million people have watched driving test videos many times in bilibili, and the number of car purchase evaluation videos has exceeded 1.7 billion times. More and more people share their first cars in bilibili, and the number of contributions to the vlog for car lifting has increased by 156%. In addition, new energy vehicles are also widely concerned in bilibili, with the number of searches increasing by 199% year-on-year.

In bilibili, many users get to know the brand and new car information through search, and the number of car brand searches has exceeded 120 million times in the past year. More and more automobile brands are active in bilibili. At present, 93 automobile brands, including BMW, Mercedes-Benz, Link and Wuling, have settled in. They have produced characteristic content that conforms to the tonality of users in bilibili, showing the younger side of the brand.

Go on road trip is a lifestyle that young people in bilibili yearn for, and the related videos have been played more than 1.8 billion times, up 282% year-on-year. With the rise of RV craze, more creators shared their RV diaries in bilibili, and the number of RV creators in bilibili increased by 74% year-on-year. The launch of the "camping mode" of new energy vehicles has further promoted "weekend tram camping" to become a new fashion for young people to travel.

There are a large number of car modification experts active in bilibili, who have created a wealth of car modification and play works, such as old car renovation, DIY "car making", car modification and car model play. In the past year, more than 34 million people watched videos related to refitting cars in bilibili, a year-on-year increase of 65%. In addition, in-depth car science content also performed well in bilibili, and the number of videos related to car knowledge increased by 119% year-on-year.

In the past year, the number of racing videos in bilibili increased by 132% year-on-year. UP owners created interesting racing commentary videos and created a strong racing culture atmosphere in bilibili. In addition, the "racing simulator" that can experience the pleasure of racing without leaving home began to receive more attention, with more than 150,000 searches, an increase of 81% year-on-year.

With the development of various circles of automobile culture in bilibili, bilibili has also initiated automobile content planning with various themes, such as go on road trip, automobile culture, painful car and automobile design. This year, the new energy vehicle brand cooperation plan "Coin Plan"-Automobile was also released, which built a stage for new energy vehicles to face the authors and users around the release of new vehicles, test drive experience, in-depth public testing and automobile workplace experience.