(Reporter Lei Zhang) A female white-collar worker deliberately missed the goods when checking out in the supermarket, and committed 17 consecutive crimes in the past six months. After the supermarket was discovered, it called the police, and Chaoyang police arrested people recently. At present, the woman was criminally detained by Chaoyang police on suspicion of theft.

　　It turned out that a supermarket in the jurisdiction of Guanzhuang Police Station of Chaoyang Branch recently found that some goods could not correspond to the accounts. After checking the monitoring screen of the checkout exit, the staff found that for a period of time, when a young woman used the self-checkout equipment to checkout, she repeatedly bought several similar goods but only settled the account once.

　　After mastering the law of the suspected woman’s crime and obtaining her physical characteristics, the police told the supermarket staff to contact the police station immediately when the woman came to shop again.

　　A few days later, the suspected woman appeared in the supermarket again. After the staff reported, the police arrived at the scene at the first time. The woman Li confessed that last year, when she was shopping, she accidentally forgot a product during self-checkout, but she took it out of the supermarket normally, and no one investigated it afterwards. After tasting the sweetness, she began to commit crimes frequently. In the past six months, she has committed 17 consecutive crimes by deliberately leaking goods. At present, Li was criminally detained by Chaoyang police on suspicion of theft.

　　Figure ①: Wang Meng is processing food in the workshop. Photo taken by Ji Yongsheng ②: Wen Xijiao (left) received rice flour oil and other life-saving relief materials issued by Fuzhou Civil Affairs Bureau. Profile picture Figure 3: Gong Zewen (right) peels peanuts with his mother. People’s Daily reporter Wang Yongzhan photo

　　Core reading

　　While preventing and controlling the epidemic, all localities have continuously strengthened the basic living security for people in need. People with employment difficulties in cities have successfully found satisfactory jobs near their homes, got paid and taken care of the elderly nearby; The elderly in poor households receive special care, including living materials, protective materials and temporary assistance; Rural unstable poverty-stricken households are given public welfare jobs, and small and micro projects are supported, which reduces the risk of returning to poverty.

　　Hegang worker Wang Meng:

　　"If you find a new job, do it well in your hometown!"

　　At 7 o’clock in the morning, Wang Meng got on the bus at the south bridge of Xing ‘an Tainan, which is not far from home, and took the company’s commuter bus. Half an hour later, he went to the production workshop of Heilongjiang North Three Gorges Food Co., Ltd. and started a day’s work.

　　Wang Meng is a native of Hegang, Heilongjiang. More than three years ago, when he was working in Zhejiang, he received a phone call from his hometown. His father was admitted to the hospital because of a cerebral infarction. He quickly quit his job and returned to his hometown. Since then, Wang Meng has devoted most of his energy to caring for the elderly, during which he took several odd jobs. However, his working hours were not fixed and he could not last long, and his income was never guaranteed.

　　At the end of last year, under his careful care, his father’s condition gradually eased. Wang Meng was deeply gratified, but he also made a mistake. "I just have a high school education and no professional skills. I originally thought of waiting for the new year to find a job, but it was not easy to find a job when I caught up with the epidemic." At this time, Xiaozi recommended WeChat official account, a WeChat named "Hegang Employment".

　　"After I pay attention, I found that the employment information above is quite complete. Many companies are recruiting, and there is a contact number, saying that you can call if you have any questions. After asking about my basic situation and employment needs, the other party recommended my current job. I called for consultation on March 13, and I officially joined the company the next day. I didn’t expect it to be so smooth! " Wang Meng said.

　　Wang Meng’s concern about "Hegang Employment" is WeChat WeChat official account founded by hegang Employment Bureau. "In order to do a good job in epidemic prevention and control period ‘ Stable employment ’ Work, we use WeChat official account, WeChat group and other means of communication to focus on the employment of enterprises and key groups, and publish our office phone number on WeChat official account. Six people in Corey will answer it and provide services for job seekers at the first time. For people with employment difficulties in cities who come to seek help, we will register information one by one, provide personalized services according to different situations, and call back. " Wen Boshu, Deputy Chief of Marketing Department of hegang Employment Bureau, said.

　　Wen Boshu introduced that this year, hegang has launched 20 online recruitment activities, providing 11,412 jobs, 2,208 job seekers, 1,439 people who signed employment intentions, and 469 people have been employed. In order to solve the contradiction between traffic restrictions and the lack of work for enterprises to resume production during the epidemic prevention and control period, the city also organized special buses in Suibin and Luobei counties to send recruiters to the factory point to point, so as to realize "leaving the door at home and getting off the door and entering the factory", which not only ensures the personal safety of job seekers, but also ensures the normal production and operation of enterprises.

　　"We pay by piece, and this month’s salary can be more than 4,000. According to the old employees, it is no problem to pay five or six thousand after proficiency. Now that the old man’s illness has eased, I have found a stable job at home. The company pays five insurances, provides commuter cars and has three meals a day. The price in my hometown is low, my life is quite comfortable, and I can take care of my parents. I won’t think about going to work in other places in the future, so I will do well in my hometown! " When it comes to the future, Wang Meng is full of hope.

　　Fuzhou poor households are gentle and delicate:

　　"Thanks to the help of the government and everyone, there is no need to worry about basic life!"

　　"Aunt Wen, have you finished eating rice flour oil recently? Is the mask enough? "

　　At 3 pm, Zheng Qiaoting, Party Secretary of Kaiyuan Community, Gudong Street, Gulou District, Fuzhou City, Fujian Province, knocked on the door of Wen Xijiao, a poor household in the community.

　　"It’s all enough. The rice sent by the community last time has not been finished, and I don’t go out much. The mask has not been opened yet!" Aunt Wen was a little excited when someone visited. She quickly found a stool and asked the visitor to sit down, all smiles.

　　Wen Xijiao, 78, has lived in government resettlement houses for more than 20 years and has been living with her husband Lin Xuefeng. After her husband died of illness in June last year, Wen Xijiao became a lonely old man with no income, no partner and no children. Fuzhou listed her as a poor person in time, and paid a monthly aid of 1,075 yuan to support her. "Ensure that Aunt Wen doesn’t worry about eating, wearing and being out of touch with city life." Wang Zhensong, director of Fuzhou Civil Affairs Bureau, said.

　　During the epidemic prevention and control period, how to ensure the basic life of poor people who are scattered and supported like Wen Xijiao?

　　"The problem is ahead, and the rescue is ahead." Fuzhou Civil Affairs Bureau issued the Notice on Doing a Good Job in Social Assistance during the Prevention and Control of Pneumonia Infection in novel coronavirus, which clearly defined the classification and policies, directly provided temporary assistance to the destitute people, and continued to promote the "four delivery services" such as sending living materials, protective materials, basic drugs and epidemic prevention and control materials.

　　After the notice was issued, the street and community personnel took rice and oil vinegar and sent 700 yuan’s temporary relief money to Wen Xijiao’s home. "Don’t go out, just call us if you have anything to do!" Zheng Qiaoting, the secretary of the community, repeatedly told me. Since then, twice-weekly home visits and disinfection assistance have become a fixed "clock-in" for Kaiyuan community workers and volunteers, and a daily telephone inquiry and real-time daily report system, so that every level of the civil affairs system in the community, street and city can understand Wen Xijiao’s life dynamics.

　　Raising rice noodles, sending masks and asking about cold and warmth, Wen Xijiao is happy every time the staff comes to visit: "I can talk to young people, and there is hospital help when I am sick … …” Fuzhou promotes the party branches of government agencies and institutions to actively participate in social assistance, and it is Fuzhou Traditional Chinese Medicine Hospital that helps Wen Xijiao. Every time she gets sick, she feels warm: "Thanks to the help of the government and everyone, there is no need to worry about basic life!"

　　Gong Zewen, an unstable poverty-stricken household in Deyang:

　　"Good days are still ahead!"

　　The low hills are green and the branches of oranges are cut. The 44-year-old Gong Zewen is very happy.

　　"According to the first secretary, the 1000 yuan chicken raising project helped by the village will be in place before the end of the month." While speaking, Gong Zewen pointed to the chicken coop next to the courtyard. "The coop will be full again!"

　　Gong Zewen is a native of Xingguang Village, Yanjia Town, Luojiang District, Deyang, Sichuan. He used to be a poor household. Gong Zewen and his 67-year-old mother live together, and the family mainly lives on 5 acres of land. But things have changed in recent years. "With the help of the village, Gong Ge’s family renovated the old house, bought a tricycle, and earned more and more. In 2016, he got rid of poverty." Liu Yunxi, the first secretary, came to the village in 2017 and saw his family’s life getting better and better.

　　The good times were affected by the epidemic. After years of rheumatoid joint pain, Gong Zewen could not go out to work. The original tricycle soliciting business has lost its market this year. In previous years, half of Gong Zewen’s annual income came from the tricycle soliciting business.

　　What should we do? Yuan Furong, the person in charge of assistance, the village representative and the leader of the villagers’ group, said, "It should be included in the monitoring and early warning system for poverty prevention in the district, and give support to the project!" Liu Yunyuan entered the situation of Gong Zewen’s family into the system, and the relevant departments acted quickly.

　　"The cleaning in the village is not heavy, and the roads in the village are cleaned every day." Gong Zewen was very satisfied when he mentioned the public welfare posts arranged by the government. "You can earn 300 yuan in one month, which is 3,600 yuan a year!"

　　In order to ensure that his family does not return to poverty, the village has given special subsidies to low-income households. The minimum living allowance for mother and son is 3,600 yuan per month in 300 yuan. "We must ensure that the annual income of poverty-stricken households is at least 5,000 yuan, and we must give help to unstable poverty-stricken households." Liu Yunyuan is familiar with Gong Zewen’s family and knows the needs of his family.

　　But only these, Liu Yunyuan and Yuan Furong think, is not enough. "The government also has the support of small and micro projects," Liu Yunyuan thought, and simply helped Gong Zewen to apply for the purchase of chickens and feed. "Let Gong Ge’s family have multiple sources of income."

　　Hearing the news, Gong Zewen, who was sweeping the floor, put down the broom and thanked Liu Shuji repeatedly. "I raised chickens before and sold them for more than 1,400 yuan," Gong Zewen said. Last year, grapefruit, citrus and millet sold for nearly 5,500 yuan. Now with public welfare jobs and chicken support, it can increase income by more than 5,000 yuan.

　　What about selling chickens? Gong Zewen is not worried. "Years ago, the village also organized a sales meeting, and caring enterprises came to buy our goods! Good days are still waiting in the front! "

　　Continue to cut branches and take care of oranges, grapefruit and rapeseed at home. Gong Zewen has hope in his heart. (Reporter Fang Yuan Hao Yingcan Liu Xiaoyu Wang Yongzhan)

　　Poster of Ex-3: Goodbye to Ex-3

　　Beijing, Jan. 6 (Reporter Zhang Xi) Recently, the small-budget movie Ex-3: Goodbye to Ex-3 (hereinafter referred to as Ex-3) stood out as the box office champion on New Year’s Day, far ahead of popular movies such as The Legend of the Demon Cat and Worry-Free Grocery Store. Although some netizens questioned the suspicion of water injection, both the producer and the distributor denied it, and some film critics believed that a big factor that made the film a dark horse was that it poked the audience’s own emotional experience.

　　— — It broke 800 million in 8 days.

　　"Former 3" became a dark horse at the box office on New Year’s Day.

　　Precedent 3 is the third film in the Precedent series, directed by Yu-sheng Tian and starring Han Geng, Ryan, Romy and Kelly, which continues the comedy style of the previous two films.

　　Image source: screenshot of Cat’s Eye Movie Professional Edition

　　Since its release, the film has topped the single-day box office list for three consecutive days. According to the data of Cat’s Eye Professional Edition, as of 4:00 p.m. on the 5th, the box office of "Former 3" exceeded 800 million, and the number of films ranked as high as 33%, second only to the Hollywood film "Star Wars: The Last Jedi" on the first day of release.

　　In contrast, Chen Kaige’s The Legend of the Demon Cat and Karry’s The Worry-Free Grocery Store, which have high hopes, all have a mediocre box office, especially The Legend of the Demon Cat, which has just broken 500 million at the box office for 15 days, with only 2% of the films arranged, which is obviously insufficient in stamina.

　　It is worth mentioning that the first two works of the "predecessor" series, Predecessor Raiders and Predecessor Raiders 2, were released in 2014 and 2015, respectively, and won 129 million yuan and 251 million yuan at the box office. The current performance of Predecessor 3 has surpassed the sum of the box office of the two previous works.

　　"Ex 3" poster

　　— — Question: Is there anyone to see it when it snows heavily?

　　The film retorted: The budget is so low, how to inject water?

　　For the unexpected box office of "Previous 3", some netizens questioned it on the Internet and published screenshots. "Did someone go to see it under heavy snow?" "Is there a booking in the middle of the night?" However, some netizens responded that "there are more people at 10 o’clock than at 7 o’clock" and "I can’t buy tickets after work".

　　In this regard, the reporter contacted and interviewed the person in charge of Beijing Infinite Freedom Culture Media Co., Ltd., one of the producers, and the other party denied it: "There is no possibility, our budget is so low, how can we inject water?" The person in charge of the distributor said that the film’s high ranking and good box office are due to the good quality of the film, and "good content is the first".

　　In addition, the reporter found from the professional version of Cat’s Eye that the film is the most popular in second-tier cities, with an attendance rate of 19.2% and female audiences accounting for 60.8%, which shows that the film playing emotional cards is still more popular with female audiences.

　　Data Map: Starring Han Geng is enthusiastic about fans at the scene. Photo by Zhong Xin

　　— — Good luck or schedule?

　　Poke the audience’s own emotional experience

　　Why can this small-budget film stand out in the New Year’s Day schedule?

　　Rao Shuguang, secretary-general of the China Film Association, bluntly said in an interview with reporters that on the one hand, the audience in the holiday schedule are willing to watch relatively relaxed movies. "Now the social attributes of movies are getting stronger and stronger, so the probability of winning comedy films in the holiday schedule is relatively high"; On the other hand, he thinks that "Ex 3" is very grounded. "Breaking up was a very heavy topic, but it eased everyone’s anxiety through comedy, which is also one of the elements of box office success."

　　Some media also commented that when watching movies has become the daily entertainment of the public, ordinary audiences need not only large-scale production with swords and shadows, but also empathy experience. "The audience who gave praise generally thought that although the film was mediocre, it poked its own tears and made people feel emotional. They were not moved by the plot, but the film inspired their own emotional experience. "

　　Judging from the film reviews on Douban, although many fans didn’t give a high rating, the topic of "predecessor" still sparked discussion. Rao Shuguang said that this is the biggest advantage of "predecessor 3", "making the audience feel brought in and have emotional identity".

　　"Ex 3" poster

　　— — Dilute the director’s personal color

　　Division of labor to write scripts to find the audience’s resonance point

　　Unlike some movies, Ex-3 has a screenwriter team, and everyone has a different division of labor: some people are responsible for the paragraphs, some are responsible for the structure of the film, and some are responsible for the lines, and finally they are handed over to the director Yu-sheng Tian, who will summarize and write.

　　"The disadvantage is that it is difficult to unify and the speed is very slow. The advantage is that there are many different colors in it. I quite like this kind of collective creation, because it may be fast or easy for a person to create, but it will be too personal. " Yu-sheng Tian told reporters that he not only played down the director’s personal color, but also strengthened the authenticity. Many plots came from the real experiences of friends around him. "For the theme of urban love comedy, the most important thing is to find the resonance of the audience. People will not accept things that are too fairy tales or too fairy." (End)

On November 15th, bilibili released "2022 bilibili Automobile Ecological Report" (hereinafter referred to as "Report"). In the past year, the number of car videos played in bilibili reached 14.5 billion, up 116% year-on-year, with over 40 million monthly active users.

From learning to buying a car, a multi-cultural community with car interests.

The report shows that at present, bilibili has gathered practical strategies from driving test study, new car information, car purchase evaluation, car sharing and other aspects, and has become a multicultural community with diverse car interests for young people. In the past year, 10.84 million people have watched driving test videos many times in bilibili, and the number of car purchase evaluation videos has exceeded 1.7 billion times. More and more people share their first cars in bilibili, and the number of contributions to the vlog for car lifting has increased by 156%. In addition, new energy vehicles are also widely concerned in bilibili, with the number of searches increasing by 199% year-on-year.

In bilibili, many users get to know the brand and new car information through search, and the number of car brand searches has exceeded 120 million times in the past year. More and more automobile brands are active in bilibili. At present, 93 automobile brands, including BMW, Mercedes-Benz, Link and Wuling, have settled in. They have produced characteristic content that conforms to the tonality of users in bilibili, showing the younger side of the brand.

Go on road trip is a lifestyle that young people in bilibili yearn for, and the related videos have been played more than 1.8 billion times, up 282% year-on-year. With the rise of RV craze, more creators shared their RV diaries in bilibili, and the number of RV creators in bilibili increased by 74% year-on-year. The launch of the "camping mode" of new energy vehicles has further promoted "weekend tram camping" to become a new fashion for young people to travel.

There are a large number of car modification experts active in bilibili, who have created a wealth of car modification and play works, such as old car renovation, DIY "car making", car modification and car model play. In the past year, more than 34 million people watched videos related to refitting cars in bilibili, a year-on-year increase of 65%. In addition, in-depth car science content also performed well in bilibili, and the number of videos related to car knowledge increased by 119% year-on-year.

In the past year, the number of racing videos in bilibili increased by 132% year-on-year. UP owners created interesting racing commentary videos and created a strong racing culture atmosphere in bilibili. In addition, the "racing simulator" that can experience the pleasure of racing without leaving home began to receive more attention, with more than 150,000 searches, an increase of 81% year-on-year.

With the development of various circles of automobile culture in bilibili, bilibili has also initiated automobile content planning with various themes, such as go on road trip, automobile culture, painful car and automobile design. This year, the new energy vehicle brand cooperation plan "Coin Plan"-Automobile was also released, which built a stage for new energy vehicles to face the authors and users around the release of new vehicles, test drive experience, in-depth public testing and automobile workplace experience.

"The paper media is dead!" This exclamatory sentence has gradually become a declarative sentence in Hong Kong, and it is no longer a topic of academic discussion. In the past week, many Hong Kong people who used to buy a newspaper in the morning to "sigh" their morning tea suddenly sighed, and it was hard to see "Xin Bao" and "Cheng Bao" in convenience stores any more.

Without any warning, the 56-year-old New Newspaper suddenly announced at 5: 00 pm on July 11 that it would stop publishing on the 12th and officially end its business. The newspaper published that day became out of print, and 130 employees were laid off immediately.

This traditional newspaper, which experienced the ups and downs of Hong Kong’s newspaper industry, ended up closed, although it was taken over by Emperor Group and Macau gambling king Stanley Ho. That night, all the news content on the homepage of the New Newspaper website was deleted, and the website page directly jumped to the announcement of publication suspension. The announcement said that thanks to readers’ support.

New Newspaper was founded on October 5th, 1959, and was founded by Bin Luo, a famous journalist. In the early days, it attracted readers by horse racing news, serial martial arts novels and other contents, and once won the fame of writers such as Ni Kuang and Yi Shu. Yang Shoucheng, chairman of Emperor Group, bought Newspapers in 1992, and Stanley Ho, the gambling king of Macau, became a shareholder in Newspapers in 2009.

Why did New Newspaper, which grew up with a generation of Hong Kong people, close down? "New Newspaper" wrote in the closure announcement, "With the emergence of free newspapers, the sales volume of traditional newspapers has dropped sharply in recent years, and readers’ habits of reading newspapers have changed. The newspaper has made many appropriate reforms under feasible methods and budgets, but it is still in a state of long-term loss."

Gu Yaokun, the president of New Newspaper, felt sorry for the closure. He lamented that it was very difficult to run newspapers all over the world, and young people in Hong Kong lost interest in paper media. Gu Yaokun said that the New Newspaper had been reformed many times, hoping to reduce costs and change the long-term loss situation, but the results were very poor, and the decision to close down was heavy and difficult.

"Due to the sharp drop in advertising revenue, we laid off 40 employees in October last year, but now fewer and fewer people in Hong Kong read newspapers." Gu Yaokun revealed that the annual loss of New Newspaper is calculated with 8 figures (HK$ 10 million).

Gu Yaokun also felt that even the most famous horse racing news in New Newspaper, many horse racing fans have switched to using tablet computers to check horse information in the racecourse instead of turning to newspapers.

In less than a week, the Hong Kong media haven’t finished singing the elegy of the New Newspaper. On July 16th, Cheng Bao, which has been founded for 76 years, suddenly announced that it would suspend publishing the printed edition for the next two days, and it is unknown when it will be reissued.

A reporter from Chengbao told the interface journalist that in fact, Chengbao has long been rumored to have closed its business, but so far wages have been paid normally, and the electronic version of the newspaper still has to be published, so there is no big impact, and employees still need to go to work normally.

According to the interface journalist’s understanding, Chengbao’s publication was suspended mainly because its parent company Chengbao Media Group was liquidated. Chengbao Media Group was suspended on the Hong Kong Stock Exchange 10 years ago and was forced to liquidate recently. KPMG was appointed as the provisional liquidator by the Hong Kong court on July 15th, and the newspaper operation account of Chengbao was frozen on the 16th, which made Chengbao unable to pay the printing fee.

Chengbao is "older" than Xinbao, and was founded by He Wenfa and others in 1939. In 1950s, Cheng Bao was once the highest-selling newspaper in Hong Kong, but after the newspaper price war in 1990s, its sales volume declined seriously, and it was transferred many times after 2000. According to the 2014 interim financial statement of Chengbao Media Group Co., Ltd. (hereinafter referred to as Chengbao Media), the company’s net debt is about 480 million Hong Kong dollars (about 385 million yuan).

Interface journalists inquired that Chengbao Media announced its results in the third quarter of 2014 in February 2015, with a turnover of 12.05 million Hong Kong dollars (about 9.6545 million yuan), down 33.8% year-on-year. The recorded loss increased from 930,000 Hong Kong dollars (about 745,100 yuan) in the same period of last year to 13.38 million Hong Kong dollars (about 10,720,100 yuan). In October 2014, the company announced its financial results for the fiscal year ending in March, and its revenue recorded 68.08 million Hong Kong dollars (about 54.5457 million yuan), down 9.7% year-on-year. The loss expanded to 40.81 million Hong Kong dollars (about 32.697 million yuan). Further, in 2012, Chengbao Media lost 10.87 million Hong Kong dollars (about 8.709 million yuan) for the whole year, and in 2011, it lost 40.47 million Hong Kong dollars (about 32.4246 million yuan).

Gu Zhuoheng, Chairman of the Board of Directors of Chengbao, said that he would first inject HK$ 5 million (about RMB 4.006 million) and submit a plan, and then inject RMB 100 million every year, hoping that KPMG would apply to the court to resume the operation of Chengbao.

While Hong Kong citizens have not recovered from their consternation and regret for Cheng Bao, the Next Weekly trade union under One Media suddenly announced that Next Weekly will cut its staff by half in a short time, and then decide whether to stop publishing in mid-September.

The Hong Kong Journalists Association regrets the closure of the New Newspaper. Cen Yilan, chairman of the Association of Journalists, said that the emergence of free newspapers, the development of the Internet and smart phones have made traditional newspapers face unprecedented threats.

Huang Yu, a professor of journalism at Hong Kong Baptist University, told the interface journalist that Cheng Bao and Xin Bao are both precarious newspapers. They have no unique position in the market and cannot attract readers and advertisers. They have been in a weak state in the market competition for a long time.

Hong Kong has a population of more than 7 million, but there are more than 20 highly market-oriented local and international newspapers with fierce competition.

Huang Yu bluntly said that compared with the mainland newspaper industry, the Hong Kong newspaper industry is "particularly difficult". He said: "Newspapers in both places are undergoing transformation, but what is special in Hong Kong is the impact of free newspapers, which has prompted the decline of traditional newspapers in Hong Kong to be faster and more thorough."

Unlike the mainland market where urban newspapers are everywhere and free newspapers are half dead, free newspapers are popular in Hong Kong.

At present, there are at least four free newspapers in Chinese in Hong Kong. Metropolitan Daily, which belongs to Swedish newspaper group, was first published in Hong Kong in April 2002, and now it distributes about 400,000 copies every day. Headline Daily, which belongs to Sing Tao Group, was founded in early July 2005, and now its daily circulation reaches 850,000, the highest in Hong Kong. The other two are am730 and Qing Bao.

Free newspapers are distributed by special personnel in subway stations, shopping malls, communities and other places every morning. Compared with the traditional paid newspaper, the content of free newspaper is relaxed, with more pictures and shorter content.

In addition, the income source of free newspapers only depends on advertisements. According to a research article published by Su Keyi, a professor at the School of Journalism and Communication of the Chinese University of Hong Kong, according to the statistics of admanGo, an advertising market research company, the advertising market share of free newspapers in Hong Kong has increased from 6% to 14% in the past five years, but the advertising revenue of paid newspapers has decreased by 1% year by year.

Free newspapers continue to occupy the newspaper market in Hong Kong, and Hong Kong people care about local news in Hong Kong. Free newspapers have been able to meet the reading needs of the vast majority of people, which has caused a great impact on paid newspapers.

Cen Yilan, chairman of the Association of Journalists, said that the paid newspapers are in a new round of elimination war in the face of the decline in readers and advertisements. It is not surprising that the paper media is facing graduation, but they are not pessimistic about the prospects of the media industry.

However, some scholars believe that the influence of traditional paid newspapers is incomparable to that of free newspapers. Zhang Shaowei, a senior lecturer at the School of Communication, Hong Kong Baptist University, told the interface journalist that after 10 years of impact of free newspapers, the influence of paid newspapers in Hong Kong on society is still incomparable to that of free newspapers. "Paid newspapers have editorials and comments from a large number of influential social figures, which can have an influence in society."

Different newspapers have different status in the eyes of advertisers. "The advertisements of free newspapers are mostly supermarkets, beauty and health products, and the consumption power of consumer groups is not strong, while paid newspapers still attract large advertisements such as cars and luxury goods." Zhang Shaowei said that there has always been competition between free and paid newspapers, but there is not much overlap.

If we say that under the impact of free newspapers in the past 10 years, Hong Kong’s paid newspapers can still stand up, then the new media format brought about by the development of the Internet will make Hong Kong’s paid newspapers confused. Mobile phones and tablets have become an indispensable part of Hong Kong people’s lives. Especially after the launch of iPhone4 in 2010, Hong Kong people quickly developed the habit of surfing the Internet on mobile phones. In the process of transformation, Hong Kong media actively or passively developed various new media.

In April 2015, a survey conducted by the Public Opinion Research Program of the University of Hong Kong found that television continued to be the main news source for the public among various media, but the Internet replaced newspapers and became the second largest news source for Hong Kong people for the first time.

More and more readers are used to reading online newspapers instead of paper ones. Nowadays, most newspapers in Hong Kong have created their own new media applications. Newspapers such as Wen Wei Po, Ta Kung Pao and Commercial Daily publish complete scanned versions to official website and new media applications free of charge every day, while newspapers such as Hong Kong News and Ming Pao adopt a subscription mode.

Apple Daily, a subsidiary of One Media, is at the forefront of the reform of new media. According to the information of the Hong Kong Publishing Sales Notary, the average daily sales volume of Apple Daily dropped to 259,000 in 2011, down nearly 12% year-on-year, and even dropped to 170,000 in 2014.

In recent years, Apple Daily has been actively transforming, and its income source has begun to expand from newspapers to the Internet, vigorously promoting vivid "moving news". "Moving News" has become the main channel to attract readers, and the APP has long been ranked in the forefront of Hong Kong’s mobile phone software download list. In addition, the Facebook page of Apple Daily has a total of about 1.48 million likes, while the YouTube channel has 924,000 subscribers and has been watched 1.09 billion times. These figures are beyond the reach of the paper platform of paid newspapers.

Huang Yu said that among the major newspapers in Hong Kong, Apple Daily and other newspapers have expanded well on the online platform, and all newspapers are desperately earning click-through rates on the online platform, occupying a favorable position. "Moving News" attracts a large number of young people, and the effect is also considerable.

In addition to the transformation promoted by traditional media, some small-scale online news media have become active since 2012. Most of these news organizations were founded by former mainstream media reporters, commentators and businessmen, and most of them first operated with Facebook as the main line, which was divided into business model, social organization model and non-profit mode, and received wide attention.

Among them, some online media with clear political inclination are also sought after by Hong Kong netizens. Position News, established during a student movement in 2012, has been a media platform for some people in Hong Kong to express their opinions. According to the official website information of Position News, the platform operates on the principle of non-profit and accepts unconditional donations from the public.

Huang Wei said that since 2010, Hong Kong society has gradually become politicized from the economic society. At this time, the media with strong mobilization and persuasive communication characteristics came into being, and the society has a stronger demand for such media.

However, most new media rely on traditional news organizations as the first-hand source of online news, only adapt and comprehensively report, and rarely have their own interview teams. Zhang Shaowei pointed out that Hong Kong’s new media is only a marginal market at present, and new media organizations have their own positions, but they don’t have a lot of information sources, and it is difficult to set the agenda.

In May 2015, Hong Kong G newspaper was officially launched. In the past two months, the most articles on Facebook have been read 300,000 times. CHOW Yung, Robert, the founder, was previously engaged in a number of media. In an interview with an interface journalist, he introduced that Hong Kong G newspaper has no reporters for the time being, only 10 editors, and it is estimated that it will invest about 4 million Hong Kong dollars (about 3,204,800 yuan) a year.

In response to the question about the original intention of being a new media, CHOW Yung, Robert said that traditional newspapers can’t be a new media without traditional thinking, and new media can be a short and quick analysis. "We don’t have a reporter now, but the editor will immediately comment on the news and make efforts to interpret it."

New media needs to solve the problems of funding sources and long-term operation. In June 2015, Zeng Yucheng, the chairman of the Legislative Council, was suddenly exposed by an online new media to a recording suspected of involving racial discrimination, which caused an uproar. This online media is HKFP(Hong Kong Free Press), an English online media that has only been online for two weeks.

Tom Grundy, the founder of HKFP, told the interface journalist that the website launched fund-raising on the crowdfunding platform in early May, and the response was extremely enthusiastic. Within two days, it raised the target of 150,000 Hong Kong dollars (about 120,200 yuan), and when the fund-raising was completed, it raised 588,000 Hong Kong dollars (about 471,100 yuan) in excess.

At present, HKFP has eight journalists. Tom Grundy pointed out that crowdfunding funds are mainly used for journalists’ salaries. The original target of 150,000 Hong Kong dollars (about 120,200 yuan) is enough for HKFP to operate for two months. Every extra HK$ 50,000 (about RMB 40,100) raised can support HKFP to operate for one more month.

HKFP funds mainly come from fundraising and sponsorship. Tom Grundy said that after HKFP has been in operation for a period of time, it will open up more sources of income, such as membership payment subscription, advertising income and manuscript fee income, and will continue to raise funds through fundraising or mass fundraising.

There are many others like HKFP that expand new media business with Facebook as the main line. Huang Yu said that new media appeared in Hong Kong for five or six years, especially after the emergence of social media, the channels for citizens to obtain information and social interaction have changed greatly, so that small-scale capital-operated media operations can survive for a certain period of time.

However, the media of this kind of new media has not yet been finalized. Huang Yu said that the cost of social media is not high, so there are various ways to invest in the media now, but how long this kind of media can last remains to be seen.

"But more and more people who develop new media are beginning to rely on traditional media. Only when these people can fully engage in new media with the three weapons of product, capital and market will they move to another new stage." Huang Wei said.

Free newspapers are competing with traditional newspapers to seize the advertising market, and new media are springing up like mushrooms after rain. Under the double squeeze, the life of traditional media in Hong Kong is not easy.

Huang Yu said that the overall decline trend of paper media is the background of the transformation of the global media industry. Hong Kong’s market economy is highly developed, and the paper media will inevitably be impacted by fate. With the gradual completion of their historical mission, the mode of mass media communication will also undergo important changes.

Zhang Shaowei, on the other hand, feels that the traditional newspapers in Hong Kong have been undergoing transformation and trying to survive, but there may continue to be newspaper closures in the future.

This is probably the reality that traditional media have to face.

​

Author | salad dressing

Edit | Tang Fei

BOSS direct employment will be listed again.

On October 10th, BOSS (BZ.US, hereinafter referred to as "BOSS") announced that the company had submitted a dual major listing application to the Hong Kong Stock Exchange.

On June 11th, 2021, BOSS was directly hired to land on NASDAQ with an issue price of $19 per share. Since its listing, the share price of BOSS direct employment has fluctuated and declined. As of the close of October 26th, the share price of BOSS direct employment was reported at $12.46 per share, with a market value of about $5.5 billion.

Most analysts contacted by Value Planet believe that there are two main reasons for BOSS’s direct employment to return to Hong Kong for the second listing: first, to return to Hong Kong for listing in the global macro environment to avoid the possible delisting risk of China Stock Exchange in the United States; Second, it is to expand the scope of investors and seek new opportunities in the capital market.

In fact, in the just-released second quarter report of 2022, BOSS is facing a double decline in revenue year-on-year and quarter-on-quarter, while Zhaopin, which was previously listed, and Worry-Free Future also completed delisting and privatization in 2017 and this year. It seems that the profit dilemma has always been a nightmare that the recruitment platform can’t avoid.

Why is it so difficult to recruit this business as a just-needed industry?

1, the profit dilemma of BOSS direct employment

BOSS direct employment is facing the embarrassing situation of user growth and revenue decline.

In the published financial data of the second quarter of 2022, the average monthly users directly employed by BOSS reached 26.5 million, an increase of 5% compared with the previous quarter.

BOSS direct employment revealed at the financial report meeting in the first quarter of 2022 that as of May 31, the number of people who failed to register new users had reached 45 million, an increase of 15 million compared with the 30 million announced in the last quarter. If this part of users who fail to register successfully, it will further increase the overall active user data of BOSS direct employment.

According to the data compiled by Longbridge Dolphin Investment Research and QuestmoBile, the active users of BOSS direct recruitment platform have been gradually ahead of the traditional job-seeking platforms such as market direct recruitment and Zhaopin recruitment since the beginning of 2020, and their leading edge has continued to increase.

However, with the blessing of monthly users above the industry average, the direct employment of BOSS still faces a double decline in business year-on-year and month-on-month

In the second quarter, the direct employment of BOSS achieved revenue of 1.123 billion yuan, down 4.8% year-on-year and 1% quarter-on-quarter. This is also the first time that BOSS direct employment has faced a year-on-year and quarter-on-quarter decline in revenue for six consecutive quarters since the first quarter of 2021.

From the perspective of business split, the income of corporate users directly employed by BOSS decreased by 5% year-on-year, while the income of individual users increased by 20.2% year-on-year. The official explanation of BOSS’s direct employment is that the recruitment demand of force majeure enterprises such as epidemic situation is declining.

However, is this really the case?

Bella, a senior product manager, has different opinions. She said that BOSS hired directly to find a job and talked directly with the boss about this positioning to start the market. The initial solution was the pain point demand of communication barriers between job seekers and enterprises. However, in recent years, the positioning of BOSS’s direct employment as the main communication seems to be being imitated or even surpassed.

Bella further stated that the threshold for establishing social attributes is not high, and any job application can set a dialog box. At first, the direct employment of BOSS occupied the user’s mind with social attributes, so both job seekers and enterprises are more inclined to communicate directly with BOSS. However, with the new and old job applications such as hunting, lagou. com and Zhaopin, the advantages brought by the unique social positioning of BOSS direct employment are also being dispersed.

Job seeker Sasha told the value planet, "The speed and frequency of reply of enterprises directly hired by BOSS are obviously not as good as before." Sasha said that since 2019, she has registered for the direct employment of BOSS. In 2020, the probability of BOSS directly hiring a company to reply is 80%. "Now it is good for one-third of enterprises to respond, and the response time is getting longer and longer."

The enterprise HR Shang Shang said that the fitness of candidates recommended by BOSS direct employment seems to be decreasing.

"Recently, I was helping our company recruit an intern in the marketing department, but the direct employment of BOSS often pushed me to candidates who did not match my major or internship experience, which increased my screening time and cost." Shang Shang explained.

Another job seeker, Allah, said that the occupation recommended by BOSS directly is also very wrong. "I am a writer, but the direct employment of BOSS always pushes me to positions such as sales, advertising and even study abroad agency, which I have never visited and have no interest in." Allah said, "I now feel that the recommendation algorithm of BOSS direct employment is a bit regardless of what I need, even if they push whatever they have."

Bella said that in terms of the accuracy of the overall algorithm, BOSS direct employment did not really open a substantial gap with other recruitment platforms in China. When the differentiation advantage gradually slows down, even if users can still use it, they will change from a paying party to a "Bai Piao party". The core reason is that the services and information of this platform are no longer worth paying extra.

2. Who should the recruitment software "harvest"?

There are users, but they don’t make money. This seems to be the dilemma facing the entire recruitment industry at present.

The predecessors of the two major recruitment industries who once had the title of "North Zhilian, South Future" have withdrawn from the market. In 2017, Zhaopin, which was listed on Nasdaq for less than three years, was delisted. On March 1 this year, Worry-Free Future announced that it had signed a merger agreement with Garnet Faith Limited.

According to the revised merger agreement, the purchase price per share of Worry-Free Future decreased from $79.05 to $61.00, a decrease of 29.51%, and the equity value of the corresponding company was about $4.3 billion.

Worry-free future before delisting is facing the situation of expanding marketing and narrowing profits. According to the financial report, the net profit of Worry-Free Future in the first three quarters of 2021 was 46.6 million yuan, 182 million yuan and 130 million yuan respectively, down by 77%, 54% and 44% respectively.

In contrast, in the third quarter of 2021, the cost of worry-free services in the future increased by 24.3% year-on-year to 400 million yuan. Sales and marketing expenses increased by 46.0% year-on-year to RMB 457 million.

The direct employment of BOSS, which went public last year, also experienced three consecutive years of net losses by the end of 2021. The financial report shows that the direct employment net losses of BOSS in 2019-2021 were 734 million, 1.226 billion and 1.235 billion yuan respectively. In the second quarter of 2022, perhaps drawing lessons from the past, BOSS directly hired to control marketing and R&D expenses, and its marketing expenses were 400 million yuan, down 23% year-on-year. R&D expenditure was 301 million yuan, up from 78% in last quarter to 23% in this quarter.

On the whole, the profit dilemma of the recruitment platform is inseparable from two core dilemmas:

First of all, at present, most of the recruitment software is realized by attracting a large number of job seekers through the free payment of C-end, and then charging B-end with high monthly salary. However, more and more enterprises are dissatisfied with the charging model of recruitment software.

On the black cat complaint, there are many complaints with similar words as "Zhaopin recruitment induced renewal fee". Every enterprise user directly hired by BOSS also told the value planet that during the years of using BOSS directly, it was obvious that its charging standard was rising.

For example, at the beginning, jobs with strong liquidity and high demand like sales were labeled as’ hot jobs’ by the first batch, and the BOSS direct employment would charge for the release of these hot jobs. One is post type, and one post is 98 yuan/month. The other is the annual fee, which is 3,600 yuan per year, which can send five hot jobs. "As early as the end of 2019 and the beginning of 2020, the direct employment of BOSS has increased once, and the annual fee has changed from 3,600 yuan to 4,800 yuan." Everyone recalled.

Later, BOSS directly hired and launched other charging products, such as a "resume bomb", which can push the post to 100 qualified candidates. Or a "chat card" worth 368 yuan, allowing enterprises to search for candidates who meet the recruitment requirements and get in touch with them. "A card costs 368 yuan and can be used 40 times." Every family introduced.

However, the increase of charging items has not brought about the improvement of personnel quality. The scale and quality of the job market will not be improved because of the payment of enterprises, so the feeling of enterprise users is that they are constantly being "harvested" but they have not saved time and effort in recruitment.

Over time, enterprises will reduce the payment action on the platform, or even give up using the platform directly.

Secondly, the services provided by recruitment software tend to be more and more homogeneous.

A senior HR in Beijing recalled that many years ago, various recruitment platforms had different positioning. Zhilian mainly targeted at administrative and sales positions. BOSS directly hired for accounting and sales at first, and then extended to technical posts. Hunting focused on high-paying poaching, while Lagou focused on Internet operations. But now, the position positioning of recruitment software is becoming more and more vague.

Later, in order to cover more users, the recruitment platform can only give up the vertical field and become "big and complete".

A middle-aged job seeker complained to the value planet that he spent a lot of money to recharge the members he had hired, only to find that the positions he had been pushed to could also be found on BOSS. "There are even some relatively junior sales positions appearing in the recruitment."

Under the condition that it tends to be homogeneous and the algorithm cannot be qualitatively different, the major platforms can only compete for advertising. So, we saw the direct employment of BOSS, which is full of subways, and the future of contracting the elevator. ……

3. What is the difficulty in recruiting business?

Job hunting is obviously a necessity, but why is it so difficult to recruit this business?

Because ToB is still ToC, this is a difficult problem.

The core users of recruitment software are all B-end users, but they need strong C-end user data to impress B-end users, which makes recruitment software fall into the dilemma of "please B-end or C-end".

In the matter of recruitment, enterprises hope to interview the most suitable candidates at the lowest cost, while candidates hope to interview the enterprises with the best treatment in the shortest time. The demands of B-end and C-end are inherently conflicting.

Previously, Qiujing. com, which focused on enterprise evaluation, closed the evaluation system, which also showed that the recruitment software function of "pleasing" C-end users seemed to only "offend" B-end.

BOSS direct employment has quickly gained the favor of users with the positioning of "talking directly to the BOSS", but with the decrease of the response rate of boss direct employment enterprises and the increase of the number of "unreliable" enterprises, this special advantage seems to be weakening.

Therefore, in the case that the core contradiction cannot be resolved, major recruitment software can only "roll" the number-attracting both B-end and C-end users with a large number of resumes and positions. Indeed, more opportunities and candidates are the common needs of job seekers and enterprises, but this inevitably makes all recruitment software face another problem-homogenization and inaccurate recommendation.

"The essential reason why recruitment software is difficult to break through is the’ basic contradiction’ that is difficult to reconcile between job seekers and enterprises." Bella said. Regarding the direction of future recruitment software optimization, she said that technology-based and more accurate recommendation algorithm is the core competitiveness for both C-end users and B-end users.

In the final analysis, the pure information intermediary mode only involves the shallow communication of the resume, and the two parties in the follow-up transaction are separated from the platform and cannot complete the closed loop, which makes the platform always stay in the position of "billboard", and it is difficult to get the initiative and market pricing power, and finally go to the collective decline.

* This article is written on the basis of public information, only for information exchange, and does not constitute any investment advice.

Maserati is an Italian luxury car brand with many models and different prices. Among them, the cheapest model is Maserati Ghibli, which costs 8.99 million yuan. The most expensive model is the MC12 supercar, which sells for tens of millions. In addition, there are president cars, Levante luxury SUVs, Ghibli cars and other models, with prices ranging from 86.88 million to 21.05 million. The starting price of Maserati President’s car is 140.58 million yuan, and the starting price of Levante luxury SUV is 96.18 million yuan. The GranTurismo model is Maserati’s respect for customers, and the price is between 86.88 million and 21.05 million. If you want to buy an entry-level Maserati, the price is about 800,000 yuan. The most expensive model is the MC12 supercar, which sells for tens of millions. As an ultra-luxury brand, Maserati does not have a car with a price of more than 200,000 yuan. Different models have different prices and need to be selected according to their own needs and budgets. It is worth mentioning that the exterior design of Maserati models is amazing, especially the vertical mesh design with heavy chrome trim, which leaves a deep impression on people. In addition, Maserati also launched some limited-edition models, such as COUPE models, which cost about 13.8 million yuan. Finally, it needs to be reminded that after-sales service and maintenance should be taken into account when purchasing Maserati, because the higher-priced models need to invest more money and energy.

　When it comes to the large-size SUV, netizens are most worried about the fuel consumption of this car. This size and weight are combined with wind resistance. If 15 oils are very, very fuel-efficient, even some netizens ridiculed that this is the legendary model where the throttle will appear in the end. Of course, local tyrants who like this car and can afford it don’t care about gas money, because they love the most important new generation Escalade (parameter | picture) for the first time and adopt Gideon Whisper Beige decorative combination, which makes the interior by going up one flight of stairs improve the overall atmosphere.

　　The body size of the 2023 new car has far exceeded the current model. The body length of the 2023 Escalade is 5382mm, the width is 2059mm, the height is 1948mm, and the wheelbase is 3071 mm. The ESV version is 5766mm, the width is 2059mm, the height is 1942mm, and the wheelbase is 3407 mm. The 22-inch rim is the standard of the new Escalade 2023, and the tire size is 275/50 R22. The double six-spoke rims of sports models are more dynamic, while the rims of luxury models in the small picture are more elegant.

　　As for the interior of Tianjin Guardian’s new 23 Escalade National Six cars, the new car also adopts a brand-new design style, while three LCD screen highlights, the 7.2-inch screen on the left can display information such as fuel consumption, the 14.2-inch full LCD instrument panel in the middle and the 16.9-inch central control screen on the right. In addition, the rear of the high-profile car is equipped with two 12.6-inch touch entertainment screens.

　　The 2023 Cadillac Escalade not only gives you a big house, but also provides a full set of high-tech configuration, which is equivalent to a full set of smart home equipment. Therefore, this car can not only accommodate standard-sized adults in the third row, but also have enough luxurious leg space in the second row, and will not interfere with each other. In contrast, everyone likes the layout of the second row, just like the LM we like in China, which is similar to the spacious design of aviation seats. The second row has achieved the same luxurious configuration as the first row, and what the heating, ventilation and massage of the seats, as well as the leather feelings that should be there, have also gained a good experience in the second row.

　　For the rear end, it is expected that the penetrating decorative strip under the rear door glass will also be changed from the chrome-plated luxury version to the bright black decorative strip, and the taillights will have a blackening effect. At the same time, it can be seen that the new car adopts a bilateral four-outlet exhaust layout with more outstanding performance elements, which is obviously different from the ordinary version of the bilateral double-outlet layout.

　　National sales hotline: 13269115555 Manager Zhang (same as WeChat)

　　Tianjin gangjiade luxury car specialty store

　　Disclaimer: The above car purchase preferential information is provided by the comprehensive dealers of this website, and the price fluctuates greatly due to market factors, which is only for car purchase reference; The distributor is responsible for its authenticity, accuracy and legality, and this website does not provide any guarantee or assume any legal responsibility.