The Central Radio and Television General Station released a list of 25 plays in the new year, with the dual brand of "18 Yellow" and the young, high-quality and diverse content to promote the in-depth innovation of the creation and broadcasting strategy, and the strategic advantage of "watching the main station with big dramas" was continuously enlarged.

Looking back at the screen silhouettes in 2021, The Awakeing Age and Minning Town’s "Hidden and Great" and other themed dramas explored a new paradigm of telling good stories and resonating with people’s hearts, which broke the circle strongly; "Ideal City", "Putting on a Stage" and "I’m fine in a foreign land" raise a periscope focusing on reality, depicting you and me in the stratosphere with the audience, bringing many moments of breaking the defense.

At the beginning of the year in 2022, in the event of "watching the big drama at the main station"-the release of the TV drama list by the Central Radio and Television General Station in 2022, four major theme sections and 25 new dramas appeared at the main station in 2022, which attracted a lot of attention. That night, the number of live broadcasts in the central video terminal exceeded 700,000 person-times, and the number of new media topics #2022 CCTV TV drama list release # topic readings exceeded 100 million.

The Story of Xingfu, including On Earth, Transcendence, People’s Backbone, Beautiful Mountains and Rivers, and Da Han Fu and Da Tang Fu, which continue the great historical fu series, will be broadcast on CCTV in 2022. These key drama resources not only deeply cultivate realistic creation, but also focus on genre exploration, showing the idea of youth, quality and diversity.

"Grab the drama, forge the high-quality products and reshape the highland". In the release activity, Xue Jijun, a member of the editorial meeting of the Central Radio and Television General Station, told the current key objectives of the General Station in 12 words.

The four major plates focus on describing "the world" in various forms.

Since the reception desk first called out "See the reception desk with great drama" at the end of November, 2020, 17 plays including Armageddon, Crossing the Yalu River, The Awakeing Age and Loading Taiwan have been broadcast in succession in the reception desk CCTV, which has been warmly welcomed and discussed by the audience and created a strong festive atmosphere for the centenary birthday of the Party.

In 2022, we will continue the theme of "watching the main station with big dramas", and continue to release key resources and the corresponding four single sections —— "Chinese New Year dramas, quality presentation", "original power, feelings of home country", "colorful poems of life" and "ideal songs, when youth is burning". The four sections are closely related to hot spots and social concerns with the four themes of Chinese New Year, home country, life and youth.

The "New Year Drama Quality Presentation" section is the first to launch two new year dramas-the modern life drama "The World" based on the novel of the same name in Liang Xiaosheng Mao Dun Literature Award is scheduled to be broadcast during the Spring Festival; The sports TV series "Beyond" with the background of the 2022 Beijing Winter Olympics will be broadcast after New Year’s Day.

In addition to the two opening dramas, more than 20 other new dramas also have a "big drama concept". There are People’s Backbone, which shows the strict administration of the Party in an all-round way, Hard-core Times, which shows the importance of a big country, and colorful emotional and life dramas such as The Story of Xingfu, who wrote a footnote for the times to help the poor and build a well-off society in an all-round way, Love with Nine Bends, which outlines the ordinary story of the fireworks in Hutong, and the topic drama "The rest of my life in the future", which shows the urban feelings.

Focusing on the features of the new era, sketching out all kinds of life, these realistic dramas also present the stories of great power’s new achievements and grass-roots struggle and growth. These realistic dramas focus on realistic topics, social focus and humanistic feelings, and strive to present various life pictures and depict the fiery "human world" in a three-dimensional way in the pursuit of youthful and fashionable expression.

Adhere to the "original self-made" and "market procurement" and both hands should be hard to choose the drama mechanism. The big drama "produced by the reception desk and original self-made" is a major focus. "Da Han Fu", one of the "original power and feelings of home and country", is another historical drama launched by the General Station after "Da Qin Fu". The Great Han Fu is divided into two parts, which combines grand narrative with delicate brushwork to fully show the elegance and stories of the Han Dynasty for more than 400 years. Another historical drama, Biography of Yangming, shows Wang Yangming’s life as a whole in the form of biographies.

Contemporary themes "Female Interpol Captain", "Public Prosecution Elite" and "Police Honor" focus on stories related to police and prosecutors, pan-military theme "Operation Clouded Leopard", historical military theme of ancient costume "The Wind Rises in Longxi", and the exploration and innovation of spy war drama "The Infiltrator" are expected.

"Knowing the World", "Good Times" and "August 18th Yellow" are two brands in turn.

In recent years, the reception desk has made great efforts in the expression of "youthfulness" to attract the attention of young people. Tv drama channel (CCTV-8) and CCTV-1 have formed a dual-brand differentiation rotation in content and layout. "Our positioning for’ One Yellow’ is’ watching the drama to know the world’, and the positioning of’ Eight Yellow’ is’ having a good time in the drama’." Xue Jijun said.

In 2021, dramas such as Dressing Taiwan, Crossing the Yalu River and The Awakeing Age’s Armageddon broadcast by "Yihuang" were outstanding in temperament, and they set their minds on the big picture, started from a small place and carved a magnificent picture of the times; However, "Eight Huangs" tend to be more youthful in story expression and theme innovation, such as last romance, Ideal City and Little Shede, which focus on diverse themes, reflect on history and reality, closely follow the current social and life hotspots, and gain good reputation.

How to continue to "do a good job in drama, create fine products and shape the highland"? At the press conference, Xue Jijun introduced the new development concept of the main station in the field of TV dramas, namely innovation, coordination, green, openness and sharing.

Xue Jijun, member of the editorial meeting of the Central Radio and Television General Station, spoke.

Innovation is the first, and drastic content innovation is not only reflected in the strategy of drama selection, but also in the strategy of arrangement, promotion and price copyright. The innovative synergy of many concepts and mechanisms constantly strengthens the brand effect of the platform.

Coordination and green focus on escorting the quantity and quality of dramas. We should not only insist on "original self-control" and "market procurement", but also pay attention to the artistic expression and artistic appeal of the works, strive to improve the artistic level and audience satisfaction, and realize green and sustainable development.

Opening and sharing embodies new ideas of development, which involves not only the cooperation of production and broadcasting, network cooperation and Taiwan cooperation, but also the cooperation of content and resource sharing.

Openness and sharing are also reflected in the integrated promotion and mutual promotion of "marketing" and "marketing". Peng Jianming, member of the editorial meeting of the Central Radio and Television General Station and general manager of the General Manager’s Office, said that in 2022, the General Station will open a new era of drama marketing, relying on comprehensive channels, TV drama channels, central video, CCTV audio and video, CCTV network and other dramas of the era that integrate media matrix, and build a brand-new marketing system that can better empower strategic partners and make the drama communication and marketing communication go deep into the streets and into thousands of households.

&&Short video on the theme of the Sixth Plenary Session of the Nineteenth Central Committee: objectifying and accurately spreading the spirit of the plenary session

Monograph

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Discussion

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Comment and analysis

&&Stroll through the world heritage and feel the beauty of China.

Audio-visual

Topic: 2008 US Presidential Election

　　Biden stands out from the "Obama conjecture"

　　In the early morning of August 23rd, US Democratic presidential candidate Barack Obama made a brief statement on his campaign website, confirming that Biden, 66, chairman of the Senate Foreign Relations Committee, would be his partner in the presidential election in November. Obama officially announced his running mate to voters at a rally in his hometown of Springfield, Illinois on the afternoon of the 23rd. A statement on Obama’s campaign website said: "Biden brings a lot of foreign policy experience, an admirable record of cross-party camp cooperation, and a direct business model." A few hours before his statement, many American media reported that Biden would be the vice presidential candidate.

　　Due to Obama’s delay in announcing his running mate, American media and public opinion have speculated "who is Obama’s deputy", which the media dubbed "Obama conjecture". Although some surveys show that Mrs. Clinton Hillary Clinton is still the best deputy candidate in the eyes of Democratic Party representatives, some people hope that Obama will choose Kansas female governor sibelius as a deputy to win female voters; However, The New York Times revealed that only three people were seriously considered by Obama in the final stage, namely Delaware Senator Biden, Indiana Senator Behe and Virginia Governor Cain. Obama advisers have revealed that as of last week, Obama has not made a decision.

　　Today, Biden finally stands out from the "Obama conjecture." The National Congress of the Democratic Party of the United States was held in Denver, Colorado on the 25th, and a single nominee for the presidency and vice president was formally elected. Obama announced the news just in time for the party convention. In an interview with USA Today on 24th, Obama revealed that he had chosen an independent running mate who could challenge him in the White House. Obama also said that he chose someone who can help him revive the American economy and is ready to act as president at any time. Obama praised Biden as a man with outstanding political achievements and good character. In his subsequent speech, Biden praised Obama and said that although he is a friend of Republican presidential candidate John McCain, only Obama can change American leadership.

　　Who is Biden?

　　Biden was born in November 1942 to an Irish Roman Catholic family in Pennsylvania. He graduated from the University of Delaware in 1965 and graduated from the Law School of Syracuse University with a law degree in 1968. Biden once worked as a lawyer and later went into politics. Biden was elected to the Delaware Senate for the first time at the age of 29 in 1972. He has served as a senator for six terms and has more than 30 years of experience in discussing politics. He is currently the chairman of the Senate Foreign Relations Committee and is highly respected in the field of foreign policy. He visited China twice in 1979 and 2001.

　　Biden is the chairman of the US Senate Foreign Relations Committee and one of the most influential figures in the Democratic Party’s internal foreign policy. His expertise may help to counter Republican claims that Obama lacks diplomatic experience. Biden has been openly criticizing the Bush administration’s foreign policy, including its practice in the war on terror. Although he voted for the US-led war in Iraq in 2002, he later became a critic of this conflict. Obama opposed sending troops to Iraq from the beginning. Biden said: "I believe that the Bush administration’s basic approach to foreign policy and national security issues cannot stand the test of reality;" The simplistic slogans that blindly emphasize preemptive strike, change the government and focus on the war on terrorism, all of which, in my opinion, make our country’s situation more insecure, not safer. "

　　Earlier this year, Biden told the media that President Bush’s foreign policy decision will leave the next president with a lot of troubles. He said: "The next president, whether Democrat or Republican, must face a series of severe challenges, and there will not be much room for manoeuvre. Of course, I hope the next president is a Democrat. " Biden himself will soon be associated with the American war against Iraq, because his eldest son is a captain of the Delaware National Guard and will be sent to Iraq in October this year.

　　Biden also ran for president in 1988, but soon announced his withdrawal. One reason was that he was accused of whoring and stealing the speech of British Labor Party leader Kinnock. Biden worked with Obama and Hillary Clinton in the Democratic primary? Clinton competed for the presidential nomination, but eventually abandoned the election because she didn’t get enough support. He also participated in the US presidential race in 1988, but announced his withdrawal because he was exposed to plagiarizing the speech of the then British Labor Party leader Kinnock.

　　Biden will help Obama.

　　Biden has always been known for being outspoken. Biden did not perform well in the party primaries held in Iowa this year, so he decided to withdraw from the election. Before announcing his withdrawal, Biden said he didn’t think Obama was ready to enter the White House. He said that the presidency cannot be "learned by doing". In addition, Biden described Obama as "the first African-American in mainstream society who is eloquent, smart, clean and good-looking" in an interview with the media. He later apologized for these speeches, saying that his original intention was to praise Obama. Obama said that he didn’t take Biden’s words too seriously, but said that those words describing him were extremely inaccurate, because African-Americans such as Jackson and sharpton had run for president in the past.

　　Some political analysts pointed out that Biden’s outspoken is a favorable factor for Obama’s campaign. They predicted that Biden would not hesitate to challenge Republican presidential candidate John McCain on various issues. Some Democrats think that Obama is not tough enough on McCain. Biden has been to many places, including many visits to Iraq. He recently visited Georgia at the invitation of the President. Some experts believe that this visit has increased his chances of being nominated as Obama’s running mate.

　　Biden is a highly respected foreign policy expert. And foreign policy is a part of Obama’s campaign that has been criticized for his inexperience. Obama’s appointment of Biden as his campaign deputy will help to counter Republican claims that Obama does not have enough diplomatic experience to lead the United States. Biden, 65, is the chairman of the Senate Foreign Relations Committee and has served as a federal senator for more than 35 years. Obama praised Biden’s extensive experience in foreign policy, cross-party cooperation and straightforward handling of affairs. Obama and Biden are expected to campaign in several cities on Sunday.

　　However, some commentators believe that Biden is the chairman of the Senate Foreign Affairs Committee, which can make up for Obama’s lack of diplomatic experience. However, his image as a "Washington insider" is deeply rooted and runs counter to Obama’s message of "change". Now Obama’s choice of a political veteran as his running mate will weaken the legitimacy of his emphasis on change. For Obama’s nomination of Biden as his deputy, his Republican opponent, the McCain camp, immediately responded that this means that Obama himself admits that he is not ready to serve as president. The McCain camp said that Biden had severely accused Obama of inexperience and poor foreign policy judgment. Now Obama picked him as a partner, which is equivalent to admitting that he is not ready to serve as president.

Editor: Wang Wenying

1905 movie network news At present, there is a popular line in the movie that is being shown in the country — — My life is up to me, not the sky. This spirit of "refusing to accept fate" is the most appropriate to describe Linquan and Linquan people in Anhui.

　

In the latest issue of Starlight Action for Fighting Poverty, which will be broadcast on CCTV6 movie channel and the whole network platform at 19: 00 on Friday, August 9th, we will go into Linquan, Anhui Province together with Ryan, a "star player", to get a deeper understanding of this vast grassland in the Central Plains, and help local people to make use of Internet thinking to help their hometown "debut at the C position" on the road to fighting poverty.

　

Ryan became an "honorary citizen" and pushed Zhongyuan Ranch out of poverty "C debut"

　

"The way of thinking determines the form of existence", which is said by Deng Zhenxiao, secretary of the county party committee of Linquan County, Anhui Province, may explain why the local government has made remarkable achievements in tackling poverty in the past five years. As the most populous county in inland areas, the large base of 2.3 million people has become the biggest difficulty for Linquan to get rid of poverty. However, people in the whole county believe that difficulties are not terrible, as long as they have ideas.

Using the most powerful internet tools, this resource-rich and vast Central Plains pasture has found a new idea to spread its regional advantages widely.

In November 2018, Ryan came to Linquan as a "star player". Although it is still a poverty-stricken area that needs help, the ability and ambition of Linquan people in the face of difficulties, as well as their intelligence and wisdom, made Ryan feel excited. During the investigation, he was deeply impressed by an "episode": during the investigation with Deng Zhenxiao, secretary of the county party Committee, the "C-bit" picture of the two men was made into a small video and gained more than 30 million clicks on the Internet. "I was shocked, but I saw how much social flow internet plus star+poverty alleviation can bring." Ryan sighed.

　

Linquan people have long realized that modern poverty alleviation should be creative and "play" with the Internet. Ryan introduced that Deng Zhenxiao, secretary of the county party committee of Linquan County, has been advocating the development of a new rural cooperative medical system APP. Weibo, who runs it personally, also has a lot of "iron powder" on the social platform. The secretary of Linquan has questions and answers — — This has also become a new way for local media to open up popularity.

In this way, it has also been praised by the experts of "Starlight Action against Poverty", "Starlight Analysis Group" and "Starlight Help Group" guests. In the program, everyone also carried out interactive poverty alleviation through media. Under the Call of Secretary Deng, Ryan, Bing Gu, head of the Starlight Analysis Group, Shi Hang, head of the Starlight Assistance Group and Lan Yu, the host, came off to promote the "Five Treasures of Linquan". Five people used one-on-one "endorsement" to forward Weibo, secretary Deng, to call for beef and mutton, mustard greens, tiger’s head ginger, tan pen and Wen Wang’s wine. Guest Ma Weiwei also suggested that Secretary Deng should further keep up with the development of new Internet media and incorporate short video platform into Linquan’s publicity channel.

　

This form of media interaction has further enhanced the radiation scope of poverty alleviation communication, and also made Secretary Deng and the experts of the "Starlight Analysis Group" feel their brains wide open. Of course, in addition to the invisible network assistance, Linquan’s characteristic industry development should also be down-to-earth. At present, the local area is still facing some problems that need to be solved urgently, such as introducing leading enterprises to drive development and enhance brand value.

　

He Xiurong, an expert of "Starlight Analysis Group", suggested from the perspective of agricultural economy that the local area should spread its advantages through the Internet, expand its sales radius, and transform the local products of "Zhongyuan Ranch" into national products; While attracting young people through new development ideas, we should also segment the market according to the different characteristics of products, reduce costs and improve efficiency, and really increase income for enterprises and farmers. Jiang Bo, from the perspective of gourmets, proposed that "Zhongyuan Ranch" develop high-quality ingredients into life derivatives.

　

A survey closely linked Ryan from Shanghai with Linquan, Anhui Province, which is thousands of miles away. At the scene of Starlight Action Against Poverty, Secretary Deng also gave him a special gift — — Linquan honorary citizen certificate, from now on, this vast central plains pasture has become Ryan’s new hometown. Ryan also said gratefully that he would run with all his strength to help out of poverty and make Linquan stand on a bigger stage and be known to more people.

　

Linquan people "do not accept their fate"! Hand-painted gourd new acrobatics drives the development of cultural tourism

　

"The future of a city depends not on how many lively clouds there are in the sky, but on how many hardworking hands there are on the ground." In the face of difficulties and dangers on the road to poverty alleviation, everyone in Linquan dares to take responsibility and dare to compete for everything. This issue of "Starlight Action against Poverty" and "Starlight Gathering People" Han Yumei is such an independent and self-reliant woman. The story that she led the villagers to get rich together was widely celebrated in Linquan, and also moved Ryan who went to investigate.

Due to the sequelae of polio, Han Yumei’s right leg is inconvenient to move. But she "refused to accept her fate" and decided to prove her value with both hands: from a person studying soldering iron to making gourd crafts with everyone in the village, the little gourd has now become a treasure gourd to get rich. Along the way, Han Yumei has experienced many bumps, but she always smiles at everything. Sister Han said that there are many people in Linquan who are poor because of illness and disability: "I love my hometown. It is my honor and responsibility to be able to change my life with my own labor and build the brand of Linquan Zhongyuan Ranch with my hands."

　

During the investigation in Linquan, Ryan, Han Yumei made him a customized "Little Cheetah" treasure gourd. Through the "fight against poverty — — Starlight Action was broadcast live, and countless netizens paid attention to Linquan’s unique cultural and creative products. Han Dajie told Ryan gratefully and excitedly: "Little Cheetah" brought benefits! We have work to do, thank you!

　

In addition to the treasure gourd, Linquan has developed another unique "cultural business card" in recent years — — Acrobatics At the scene of Starlight Action Against Poverty, Ryan and the popular men’s group Black Ace sang two songs, My Future is Not a Dream and Brighter, and had a wonderful cross-border cooperation with the local acrobatic troupe in Linquan.

　

This time on the same stage, these artists from different fields have also collided with new sparks. In the eyes of young people, pure acrobatic performance may not be as attractive as fashionable street dance, so is it possible to combine the two to attract more young people’s attention and even participate? Black Ace and Linquan’s acrobatic performers gave a positive answer with a piece of work that perfectly matched each other.

　

Having seen Sister Han’s exquisite gourd crafts and the dazzling acrobatic performances of local young people, the experts and guests of "Action against Poverty and Starlight" are full of confidence in the development of Linquan cultural tourism industry. Ma Weiwei also once again mentioned the importance of participation under the Internet thinking: "Acrobatics can be integrated in many ways. In addition to the acrobatic theater for everyone to enjoy the performance, acrobatic workshops can also be set up for tourists to participate in the experience."

　

He Xiurong, an expert in agricultural economics, is very optimistic about gourd, a way to create by using crops. He suggested that Linquan could set up an art festival in this regard, introduce more crop processing techniques, and establish IP with low-cost creation.