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On November 15th, bilibili released "2022 bilibili Automobile Ecological Report" (hereinafter referred to as "Report"). In the past year, the number of car videos played in bilibili reached 14.5 billion, up 116% year-on-year, with over 40 million monthly active users.

From learning to buying a car, a multi-cultural community with car interests.

The report shows that at present, bilibili has gathered practical strategies from driving test study, new car information, car purchase evaluation, car sharing and other aspects, and has become a multicultural community with diverse car interests for young people. In the past year, 10.84 million people have watched driving test videos many times in bilibili, and the number of car purchase evaluation videos has exceeded 1.7 billion times. More and more people share their first cars in bilibili, and the number of contributions to the vlog for car lifting has increased by 156%. In addition, new energy vehicles are also widely concerned in bilibili, with the number of searches increasing by 199% year-on-year.

In bilibili, many users get to know the brand and new car information through search, and the number of car brand searches has exceeded 120 million times in the past year. More and more automobile brands are active in bilibili. At present, 93 automobile brands, including BMW, Mercedes-Benz, Link and Wuling, have settled in. They have produced characteristic content that conforms to the tonality of users in bilibili, showing the younger side of the brand.

Go on road trip is a lifestyle that young people in bilibili yearn for, and the related videos have been played more than 1.8 billion times, up 282% year-on-year. With the rise of RV craze, more creators shared their RV diaries in bilibili, and the number of RV creators in bilibili increased by 74% year-on-year. The launch of the "camping mode" of new energy vehicles has further promoted "weekend tram camping" to become a new fashion for young people to travel.

There are a large number of car modification experts active in bilibili, who have created a wealth of car modification and play works, such as old car renovation, DIY "car making", car modification and car model play. In the past year, more than 34 million people watched videos related to refitting cars in bilibili, a year-on-year increase of 65%. In addition, in-depth car science content also performed well in bilibili, and the number of videos related to car knowledge increased by 119% year-on-year.

In the past year, the number of racing videos in bilibili increased by 132% year-on-year. UP owners created interesting racing commentary videos and created a strong racing culture atmosphere in bilibili. In addition, the "racing simulator" that can experience the pleasure of racing without leaving home began to receive more attention, with more than 150,000 searches, an increase of 81% year-on-year.

With the development of various circles of automobile culture in bilibili, bilibili has also initiated automobile content planning with various themes, such as go on road trip, automobile culture, painful car and automobile design. This year, the new energy vehicle brand cooperation plan "Coin Plan"-Automobile was also released, which built a stage for new energy vehicles to face the authors and users around the release of new vehicles, test drive experience, in-depth public testing and automobile workplace experience.

"The paper media is dead!" This exclamatory sentence has gradually become a declarative sentence in Hong Kong, and it is no longer a topic of academic discussion. In the past week, many Hong Kong people who used to buy a newspaper in the morning to "sigh" their morning tea suddenly sighed, and it was hard to see "Xin Bao" and "Cheng Bao" in convenience stores any more.

Without any warning, the 56-year-old New Newspaper suddenly announced at 5: 00 pm on July 11 that it would stop publishing on the 12th and officially end its business. The newspaper published that day became out of print, and 130 employees were laid off immediately.

This traditional newspaper, which experienced the ups and downs of Hong Kong’s newspaper industry, ended up closed, although it was taken over by Emperor Group and Macau gambling king Stanley Ho. That night, all the news content on the homepage of the New Newspaper website was deleted, and the website page directly jumped to the announcement of publication suspension. The announcement said that thanks to readers’ support.

New Newspaper was founded on October 5th, 1959, and was founded by Bin Luo, a famous journalist. In the early days, it attracted readers by horse racing news, serial martial arts novels and other contents, and once won the fame of writers such as Ni Kuang and Yi Shu. Yang Shoucheng, chairman of Emperor Group, bought Newspapers in 1992, and Stanley Ho, the gambling king of Macau, became a shareholder in Newspapers in 2009.

Why did New Newspaper, which grew up with a generation of Hong Kong people, close down? "New Newspaper" wrote in the closure announcement, "With the emergence of free newspapers, the sales volume of traditional newspapers has dropped sharply in recent years, and readers’ habits of reading newspapers have changed. The newspaper has made many appropriate reforms under feasible methods and budgets, but it is still in a state of long-term loss."

Gu Yaokun, the president of New Newspaper, felt sorry for the closure. He lamented that it was very difficult to run newspapers all over the world, and young people in Hong Kong lost interest in paper media. Gu Yaokun said that the New Newspaper had been reformed many times, hoping to reduce costs and change the long-term loss situation, but the results were very poor, and the decision to close down was heavy and difficult.

"Due to the sharp drop in advertising revenue, we laid off 40 employees in October last year, but now fewer and fewer people in Hong Kong read newspapers." Gu Yaokun revealed that the annual loss of New Newspaper is calculated with 8 figures (HK$ 10 million).

Gu Yaokun also felt that even the most famous horse racing news in New Newspaper, many horse racing fans have switched to using tablet computers to check horse information in the racecourse instead of turning to newspapers.

In less than a week, the Hong Kong media haven’t finished singing the elegy of the New Newspaper. On July 16th, Cheng Bao, which has been founded for 76 years, suddenly announced that it would suspend publishing the printed edition for the next two days, and it is unknown when it will be reissued.

A reporter from Chengbao told the interface journalist that in fact, Chengbao has long been rumored to have closed its business, but so far wages have been paid normally, and the electronic version of the newspaper still has to be published, so there is no big impact, and employees still need to go to work normally.

According to the interface journalist’s understanding, Chengbao’s publication was suspended mainly because its parent company Chengbao Media Group was liquidated. Chengbao Media Group was suspended on the Hong Kong Stock Exchange 10 years ago and was forced to liquidate recently. KPMG was appointed as the provisional liquidator by the Hong Kong court on July 15th, and the newspaper operation account of Chengbao was frozen on the 16th, which made Chengbao unable to pay the printing fee.

Chengbao is "older" than Xinbao, and was founded by He Wenfa and others in 1939. In 1950s, Cheng Bao was once the highest-selling newspaper in Hong Kong, but after the newspaper price war in 1990s, its sales volume declined seriously, and it was transferred many times after 2000. According to the 2014 interim financial statement of Chengbao Media Group Co., Ltd. (hereinafter referred to as Chengbao Media), the company’s net debt is about 480 million Hong Kong dollars (about 385 million yuan).

Interface journalists inquired that Chengbao Media announced its results in the third quarter of 2014 in February 2015, with a turnover of 12.05 million Hong Kong dollars (about 9.6545 million yuan), down 33.8% year-on-year. The recorded loss increased from 930,000 Hong Kong dollars (about 745,100 yuan) in the same period of last year to 13.38 million Hong Kong dollars (about 10,720,100 yuan). In October 2014, the company announced its financial results for the fiscal year ending in March, and its revenue recorded 68.08 million Hong Kong dollars (about 54.5457 million yuan), down 9.7% year-on-year. The loss expanded to 40.81 million Hong Kong dollars (about 32.697 million yuan). Further, in 2012, Chengbao Media lost 10.87 million Hong Kong dollars (about 8.709 million yuan) for the whole year, and in 2011, it lost 40.47 million Hong Kong dollars (about 32.4246 million yuan).

Gu Zhuoheng, Chairman of the Board of Directors of Chengbao, said that he would first inject HK$ 5 million (about RMB 4.006 million) and submit a plan, and then inject RMB 100 million every year, hoping that KPMG would apply to the court to resume the operation of Chengbao.

While Hong Kong citizens have not recovered from their consternation and regret for Cheng Bao, the Next Weekly trade union under One Media suddenly announced that Next Weekly will cut its staff by half in a short time, and then decide whether to stop publishing in mid-September.

The Hong Kong Journalists Association regrets the closure of the New Newspaper. Cen Yilan, chairman of the Association of Journalists, said that the emergence of free newspapers, the development of the Internet and smart phones have made traditional newspapers face unprecedented threats.

Huang Yu, a professor of journalism at Hong Kong Baptist University, told the interface journalist that Cheng Bao and Xin Bao are both precarious newspapers. They have no unique position in the market and cannot attract readers and advertisers. They have been in a weak state in the market competition for a long time.

Hong Kong has a population of more than 7 million, but there are more than 20 highly market-oriented local and international newspapers with fierce competition.

Huang Yu bluntly said that compared with the mainland newspaper industry, the Hong Kong newspaper industry is "particularly difficult". He said: "Newspapers in both places are undergoing transformation, but what is special in Hong Kong is the impact of free newspapers, which has prompted the decline of traditional newspapers in Hong Kong to be faster and more thorough."

Unlike the mainland market where urban newspapers are everywhere and free newspapers are half dead, free newspapers are popular in Hong Kong.

At present, there are at least four free newspapers in Chinese in Hong Kong. Metropolitan Daily, which belongs to Swedish newspaper group, was first published in Hong Kong in April 2002, and now it distributes about 400,000 copies every day. Headline Daily, which belongs to Sing Tao Group, was founded in early July 2005, and now its daily circulation reaches 850,000, the highest in Hong Kong. The other two are am730 and Qing Bao.

Free newspapers are distributed by special personnel in subway stations, shopping malls, communities and other places every morning. Compared with the traditional paid newspaper, the content of free newspaper is relaxed, with more pictures and shorter content.

In addition, the income source of free newspapers only depends on advertisements. According to a research article published by Su Keyi, a professor at the School of Journalism and Communication of the Chinese University of Hong Kong, according to the statistics of admanGo, an advertising market research company, the advertising market share of free newspapers in Hong Kong has increased from 6% to 14% in the past five years, but the advertising revenue of paid newspapers has decreased by 1% year by year.

Free newspapers continue to occupy the newspaper market in Hong Kong, and Hong Kong people care about local news in Hong Kong. Free newspapers have been able to meet the reading needs of the vast majority of people, which has caused a great impact on paid newspapers.

Cen Yilan, chairman of the Association of Journalists, said that the paid newspapers are in a new round of elimination war in the face of the decline in readers and advertisements. It is not surprising that the paper media is facing graduation, but they are not pessimistic about the prospects of the media industry.

However, some scholars believe that the influence of traditional paid newspapers is incomparable to that of free newspapers. Zhang Shaowei, a senior lecturer at the School of Communication, Hong Kong Baptist University, told the interface journalist that after 10 years of impact of free newspapers, the influence of paid newspapers in Hong Kong on society is still incomparable to that of free newspapers. "Paid newspapers have editorials and comments from a large number of influential social figures, which can have an influence in society."

Different newspapers have different status in the eyes of advertisers. "The advertisements of free newspapers are mostly supermarkets, beauty and health products, and the consumption power of consumer groups is not strong, while paid newspapers still attract large advertisements such as cars and luxury goods." Zhang Shaowei said that there has always been competition between free and paid newspapers, but there is not much overlap.

If we say that under the impact of free newspapers in the past 10 years, Hong Kong’s paid newspapers can still stand up, then the new media format brought about by the development of the Internet will make Hong Kong’s paid newspapers confused. Mobile phones and tablets have become an indispensable part of Hong Kong people’s lives. Especially after the launch of iPhone4 in 2010, Hong Kong people quickly developed the habit of surfing the Internet on mobile phones. In the process of transformation, Hong Kong media actively or passively developed various new media.

In April 2015, a survey conducted by the Public Opinion Research Program of the University of Hong Kong found that television continued to be the main news source for the public among various media, but the Internet replaced newspapers and became the second largest news source for Hong Kong people for the first time.

More and more readers are used to reading online newspapers instead of paper ones. Nowadays, most newspapers in Hong Kong have created their own new media applications. Newspapers such as Wen Wei Po, Ta Kung Pao and Commercial Daily publish complete scanned versions to official website and new media applications free of charge every day, while newspapers such as Hong Kong News and Ming Pao adopt a subscription mode.

Apple Daily, a subsidiary of One Media, is at the forefront of the reform of new media. According to the information of the Hong Kong Publishing Sales Notary, the average daily sales volume of Apple Daily dropped to 259,000 in 2011, down nearly 12% year-on-year, and even dropped to 170,000 in 2014.

In recent years, Apple Daily has been actively transforming, and its income source has begun to expand from newspapers to the Internet, vigorously promoting vivid "moving news". "Moving News" has become the main channel to attract readers, and the APP has long been ranked in the forefront of Hong Kong’s mobile phone software download list. In addition, the Facebook page of Apple Daily has a total of about 1.48 million likes, while the YouTube channel has 924,000 subscribers and has been watched 1.09 billion times. These figures are beyond the reach of the paper platform of paid newspapers.

Huang Yu said that among the major newspapers in Hong Kong, Apple Daily and other newspapers have expanded well on the online platform, and all newspapers are desperately earning click-through rates on the online platform, occupying a favorable position. "Moving News" attracts a large number of young people, and the effect is also considerable.

In addition to the transformation promoted by traditional media, some small-scale online news media have become active since 2012. Most of these news organizations were founded by former mainstream media reporters, commentators and businessmen, and most of them first operated with Facebook as the main line, which was divided into business model, social organization model and non-profit mode, and received wide attention.

Among them, some online media with clear political inclination are also sought after by Hong Kong netizens. Position News, established during a student movement in 2012, has been a media platform for some people in Hong Kong to express their opinions. According to the official website information of Position News, the platform operates on the principle of non-profit and accepts unconditional donations from the public.

Huang Wei said that since 2010, Hong Kong society has gradually become politicized from the economic society. At this time, the media with strong mobilization and persuasive communication characteristics came into being, and the society has a stronger demand for such media.

However, most new media rely on traditional news organizations as the first-hand source of online news, only adapt and comprehensively report, and rarely have their own interview teams. Zhang Shaowei pointed out that Hong Kong’s new media is only a marginal market at present, and new media organizations have their own positions, but they don’t have a lot of information sources, and it is difficult to set the agenda.

In May 2015, Hong Kong G newspaper was officially launched. In the past two months, the most articles on Facebook have been read 300,000 times. CHOW Yung, Robert, the founder, was previously engaged in a number of media. In an interview with an interface journalist, he introduced that Hong Kong G newspaper has no reporters for the time being, only 10 editors, and it is estimated that it will invest about 4 million Hong Kong dollars (about 3,204,800 yuan) a year.

In response to the question about the original intention of being a new media, CHOW Yung, Robert said that traditional newspapers can’t be a new media without traditional thinking, and new media can be a short and quick analysis. "We don’t have a reporter now, but the editor will immediately comment on the news and make efforts to interpret it."

New media needs to solve the problems of funding sources and long-term operation. In June 2015, Zeng Yucheng, the chairman of the Legislative Council, was suddenly exposed by an online new media to a recording suspected of involving racial discrimination, which caused an uproar. This online media is HKFP(Hong Kong Free Press), an English online media that has only been online for two weeks.

Tom Grundy, the founder of HKFP, told the interface journalist that the website launched fund-raising on the crowdfunding platform in early May, and the response was extremely enthusiastic. Within two days, it raised the target of 150,000 Hong Kong dollars (about 120,200 yuan), and when the fund-raising was completed, it raised 588,000 Hong Kong dollars (about 471,100 yuan) in excess.

At present, HKFP has eight journalists. Tom Grundy pointed out that crowdfunding funds are mainly used for journalists’ salaries. The original target of 150,000 Hong Kong dollars (about 120,200 yuan) is enough for HKFP to operate for two months. Every extra HK$ 50,000 (about RMB 40,100) raised can support HKFP to operate for one more month.

HKFP funds mainly come from fundraising and sponsorship. Tom Grundy said that after HKFP has been in operation for a period of time, it will open up more sources of income, such as membership payment subscription, advertising income and manuscript fee income, and will continue to raise funds through fundraising or mass fundraising.

There are many others like HKFP that expand new media business with Facebook as the main line. Huang Yu said that new media appeared in Hong Kong for five or six years, especially after the emergence of social media, the channels for citizens to obtain information and social interaction have changed greatly, so that small-scale capital-operated media operations can survive for a certain period of time.

However, the media of this kind of new media has not yet been finalized. Huang Yu said that the cost of social media is not high, so there are various ways to invest in the media now, but how long this kind of media can last remains to be seen.

"But more and more people who develop new media are beginning to rely on traditional media. Only when these people can fully engage in new media with the three weapons of product, capital and market will they move to another new stage." Huang Wei said.

Free newspapers are competing with traditional newspapers to seize the advertising market, and new media are springing up like mushrooms after rain. Under the double squeeze, the life of traditional media in Hong Kong is not easy.

Huang Yu said that the overall decline trend of paper media is the background of the transformation of the global media industry. Hong Kong’s market economy is highly developed, and the paper media will inevitably be impacted by fate. With the gradual completion of their historical mission, the mode of mass media communication will also undergo important changes.

Zhang Shaowei, on the other hand, feels that the traditional newspapers in Hong Kong have been undergoing transformation and trying to survive, but there may continue to be newspaper closures in the future.

This is probably the reality that traditional media have to face.

1905 movie network news On March 30, the movie was exposed to the cinema version of the trailer, and the exciting gunfights, explosions, and bombing scenes made people dizzying, calling it enjoyable!,,, The three major actors first surged their acting skills on the same stage, and a bloody anti-drug storm was about to sweep in the summer on July 28.

In the movie "Anti-Drug 3: Man in the End of the World" released in the cinema version of the trailer, Liu Qingyun played Kang Sucha with two brothers on a luxury cruise ship to talk about the "ideal" after making a lot of money, Gu Tianle played Ou Zhiyuan said that he wants to "engage in environmental protection business and go public", Guo Fucheng played Zhang Jianxing plans to "buy an island and live the rest of his life", while Liu Qingyun’s sentence "I want to do the worst thing in the upper class" revealed the identity of the three drug dealers. Behind the "ideal" is full of drug production, drug trafficking and killing crimes. The succession of gunfights, explosions, bombings, and other popular scenes caused adrenaline to soar. Even a short 30-second image gave the audience a strong visual impact, which filled the audience with expectations.

It is not difficult to find through the preview that the movie "Anti-Drug 3: People in the End of the World" has been fully upgraded in terms of production, scenes, lineup, and stories on the basis of the praise and popularity of the first two series of works. Directed by the director who is good at police gangsters and action type films, it also gathered Guo Fucheng, Gu Tianle, and Liu Qingyun three king-level film masters to play on the same stage for the first time, and even invested heavily in Hong Kong, China 1:1 to restore the Golden Triangle drug village scene built nearly 50,000 flat for immersive anti-drug shooting. As one of the most influential Hong Kong classic IPs, "Anti-Drug 3" will surely shock the audience again this summer.

The film tells the story of the drug lord Kang Sucha (Liu Qingyun, played) has been taking his subordinate Zhang Jianxing (Guo Fucheng, played) to engage in drug dealing, and the new member Ou Zhiyuan (Gu Tianle, played) also has a life-threatening friendship with the two due to an accident, and the three are brothers. After Kang Sucha’s drug trafficking business in Hong Kong was investigated by the police, he fled to the Golden Triangle with his team, but accidentally discovered that there were undercover agents around him. At the moment, it is friend or foe, and I am at a loss…

The movie "Anti-Drug 3: People in the End of the World" is directed by Qiu Litao, starring Gu Tianle, Guo Fucheng, Liu Qingyun, and starring in ，、、、、、（ Grizzly Bear),,,, Yuan Fuhua,, etc., will be released on July 28th.

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Author | salad dressing

Edit | Tang Fei

BOSS direct employment will be listed again.

On October 10th, BOSS (BZ.US, hereinafter referred to as "BOSS") announced that the company had submitted a dual major listing application to the Hong Kong Stock Exchange.

On June 11th, 2021, BOSS was directly hired to land on NASDAQ with an issue price of $19 per share. Since its listing, the share price of BOSS direct employment has fluctuated and declined. As of the close of October 26th, the share price of BOSS direct employment was reported at $12.46 per share, with a market value of about $5.5 billion.

Most analysts contacted by Value Planet believe that there are two main reasons for BOSS’s direct employment to return to Hong Kong for the second listing: first, to return to Hong Kong for listing in the global macro environment to avoid the possible delisting risk of China Stock Exchange in the United States; Second, it is to expand the scope of investors and seek new opportunities in the capital market.

In fact, in the just-released second quarter report of 2022, BOSS is facing a double decline in revenue year-on-year and quarter-on-quarter, while Zhaopin, which was previously listed, and Worry-Free Future also completed delisting and privatization in 2017 and this year. It seems that the profit dilemma has always been a nightmare that the recruitment platform can’t avoid.

Why is it so difficult to recruit this business as a just-needed industry?

1, the profit dilemma of BOSS direct employment

BOSS direct employment is facing the embarrassing situation of user growth and revenue decline.

In the published financial data of the second quarter of 2022, the average monthly users directly employed by BOSS reached 26.5 million, an increase of 5% compared with the previous quarter.

BOSS direct employment revealed at the financial report meeting in the first quarter of 2022 that as of May 31, the number of people who failed to register new users had reached 45 million, an increase of 15 million compared with the 30 million announced in the last quarter. If this part of users who fail to register successfully, it will further increase the overall active user data of BOSS direct employment.

According to the data compiled by Longbridge Dolphin Investment Research and QuestmoBile, the active users of BOSS direct recruitment platform have been gradually ahead of the traditional job-seeking platforms such as market direct recruitment and Zhaopin recruitment since the beginning of 2020, and their leading edge has continued to increase.

However, with the blessing of monthly users above the industry average, the direct employment of BOSS still faces a double decline in business year-on-year and month-on-month

In the second quarter, the direct employment of BOSS achieved revenue of 1.123 billion yuan, down 4.8% year-on-year and 1% quarter-on-quarter. This is also the first time that BOSS direct employment has faced a year-on-year and quarter-on-quarter decline in revenue for six consecutive quarters since the first quarter of 2021.

From the perspective of business split, the income of corporate users directly employed by BOSS decreased by 5% year-on-year, while the income of individual users increased by 20.2% year-on-year. The official explanation of BOSS’s direct employment is that the recruitment demand of force majeure enterprises such as epidemic situation is declining.

However, is this really the case?

Bella, a senior product manager, has different opinions. She said that BOSS hired directly to find a job and talked directly with the boss about this positioning to start the market. The initial solution was the pain point demand of communication barriers between job seekers and enterprises. However, in recent years, the positioning of BOSS’s direct employment as the main communication seems to be being imitated or even surpassed.

Bella further stated that the threshold for establishing social attributes is not high, and any job application can set a dialog box. At first, the direct employment of BOSS occupied the user’s mind with social attributes, so both job seekers and enterprises are more inclined to communicate directly with BOSS. However, with the new and old job applications such as hunting, lagou. com and Zhaopin, the advantages brought by the unique social positioning of BOSS direct employment are also being dispersed.

Job seeker Sasha told the value planet, "The speed and frequency of reply of enterprises directly hired by BOSS are obviously not as good as before." Sasha said that since 2019, she has registered for the direct employment of BOSS. In 2020, the probability of BOSS directly hiring a company to reply is 80%. "Now it is good for one-third of enterprises to respond, and the response time is getting longer and longer."

The enterprise HR Shang Shang said that the fitness of candidates recommended by BOSS direct employment seems to be decreasing.

"Recently, I was helping our company recruit an intern in the marketing department, but the direct employment of BOSS often pushed me to candidates who did not match my major or internship experience, which increased my screening time and cost." Shang Shang explained.

Another job seeker, Allah, said that the occupation recommended by BOSS directly is also very wrong. "I am a writer, but the direct employment of BOSS always pushes me to positions such as sales, advertising and even study abroad agency, which I have never visited and have no interest in." Allah said, "I now feel that the recommendation algorithm of BOSS direct employment is a bit regardless of what I need, even if they push whatever they have."

Bella said that in terms of the accuracy of the overall algorithm, BOSS direct employment did not really open a substantial gap with other recruitment platforms in China. When the differentiation advantage gradually slows down, even if users can still use it, they will change from a paying party to a "Bai Piao party". The core reason is that the services and information of this platform are no longer worth paying extra.

2. Who should the recruitment software "harvest"?

There are users, but they don’t make money. This seems to be the dilemma facing the entire recruitment industry at present.

The predecessors of the two major recruitment industries who once had the title of "North Zhilian, South Future" have withdrawn from the market. In 2017, Zhaopin, which was listed on Nasdaq for less than three years, was delisted. On March 1 this year, Worry-Free Future announced that it had signed a merger agreement with Garnet Faith Limited.

According to the revised merger agreement, the purchase price per share of Worry-Free Future decreased from $79.05 to $61.00, a decrease of 29.51%, and the equity value of the corresponding company was about $4.3 billion.

Worry-free future before delisting is facing the situation of expanding marketing and narrowing profits. According to the financial report, the net profit of Worry-Free Future in the first three quarters of 2021 was 46.6 million yuan, 182 million yuan and 130 million yuan respectively, down by 77%, 54% and 44% respectively.

In contrast, in the third quarter of 2021, the cost of worry-free services in the future increased by 24.3% year-on-year to 400 million yuan. Sales and marketing expenses increased by 46.0% year-on-year to RMB 457 million.

The direct employment of BOSS, which went public last year, also experienced three consecutive years of net losses by the end of 2021. The financial report shows that the direct employment net losses of BOSS in 2019-2021 were 734 million, 1.226 billion and 1.235 billion yuan respectively. In the second quarter of 2022, perhaps drawing lessons from the past, BOSS directly hired to control marketing and R&D expenses, and its marketing expenses were 400 million yuan, down 23% year-on-year. R&D expenditure was 301 million yuan, up from 78% in last quarter to 23% in this quarter.

On the whole, the profit dilemma of the recruitment platform is inseparable from two core dilemmas:

First of all, at present, most of the recruitment software is realized by attracting a large number of job seekers through the free payment of C-end, and then charging B-end with high monthly salary. However, more and more enterprises are dissatisfied with the charging model of recruitment software.

On the black cat complaint, there are many complaints with similar words as "Zhaopin recruitment induced renewal fee". Every enterprise user directly hired by BOSS also told the value planet that during the years of using BOSS directly, it was obvious that its charging standard was rising.

For example, at the beginning, jobs with strong liquidity and high demand like sales were labeled as’ hot jobs’ by the first batch, and the BOSS direct employment would charge for the release of these hot jobs. One is post type, and one post is 98 yuan/month. The other is the annual fee, which is 3,600 yuan per year, which can send five hot jobs. "As early as the end of 2019 and the beginning of 2020, the direct employment of BOSS has increased once, and the annual fee has changed from 3,600 yuan to 4,800 yuan." Everyone recalled.

Later, BOSS directly hired and launched other charging products, such as a "resume bomb", which can push the post to 100 qualified candidates. Or a "chat card" worth 368 yuan, allowing enterprises to search for candidates who meet the recruitment requirements and get in touch with them. "A card costs 368 yuan and can be used 40 times." Every family introduced.

However, the increase of charging items has not brought about the improvement of personnel quality. The scale and quality of the job market will not be improved because of the payment of enterprises, so the feeling of enterprise users is that they are constantly being "harvested" but they have not saved time and effort in recruitment.

Over time, enterprises will reduce the payment action on the platform, or even give up using the platform directly.

Secondly, the services provided by recruitment software tend to be more and more homogeneous.

A senior HR in Beijing recalled that many years ago, various recruitment platforms had different positioning. Zhilian mainly targeted at administrative and sales positions. BOSS directly hired for accounting and sales at first, and then extended to technical posts. Hunting focused on high-paying poaching, while Lagou focused on Internet operations. But now, the position positioning of recruitment software is becoming more and more vague.

Later, in order to cover more users, the recruitment platform can only give up the vertical field and become "big and complete".

A middle-aged job seeker complained to the value planet that he spent a lot of money to recharge the members he had hired, only to find that the positions he had been pushed to could also be found on BOSS. "There are even some relatively junior sales positions appearing in the recruitment."

Under the condition that it tends to be homogeneous and the algorithm cannot be qualitatively different, the major platforms can only compete for advertising. So, we saw the direct employment of BOSS, which is full of subways, and the future of contracting the elevator. ……

3. What is the difficulty in recruiting business?

Job hunting is obviously a necessity, but why is it so difficult to recruit this business?

Because ToB is still ToC, this is a difficult problem.

The core users of recruitment software are all B-end users, but they need strong C-end user data to impress B-end users, which makes recruitment software fall into the dilemma of "please B-end or C-end".

In the matter of recruitment, enterprises hope to interview the most suitable candidates at the lowest cost, while candidates hope to interview the enterprises with the best treatment in the shortest time. The demands of B-end and C-end are inherently conflicting.

Previously, Qiujing. com, which focused on enterprise evaluation, closed the evaluation system, which also showed that the recruitment software function of "pleasing" C-end users seemed to only "offend" B-end.

BOSS direct employment has quickly gained the favor of users with the positioning of "talking directly to the BOSS", but with the decrease of the response rate of boss direct employment enterprises and the increase of the number of "unreliable" enterprises, this special advantage seems to be weakening.

Therefore, in the case that the core contradiction cannot be resolved, major recruitment software can only "roll" the number-attracting both B-end and C-end users with a large number of resumes and positions. Indeed, more opportunities and candidates are the common needs of job seekers and enterprises, but this inevitably makes all recruitment software face another problem-homogenization and inaccurate recommendation.

"The essential reason why recruitment software is difficult to break through is the’ basic contradiction’ that is difficult to reconcile between job seekers and enterprises." Bella said. Regarding the direction of future recruitment software optimization, she said that technology-based and more accurate recommendation algorithm is the core competitiveness for both C-end users and B-end users.

In the final analysis, the pure information intermediary mode only involves the shallow communication of the resume, and the two parties in the follow-up transaction are separated from the platform and cannot complete the closed loop, which makes the platform always stay in the position of "billboard", and it is difficult to get the initiative and market pricing power, and finally go to the collective decline.

* This article is written on the basis of public information, only for information exchange, and does not constitute any investment advice.

　　People’s Daily Online, November 14th (Reporter Zhao Yongxin) At the opening ceremony of the 2018 China (Beijing) International Technology Transfer Conference, the Beijing Zhiyuan Action Plan was officially released, and the Beijing Academy of Artificial Intelligence (BAAI) was unveiled. Wang Zhigang, Party Secretary and Minister of the Ministry of Science and Technology, and Chen Jining, Deputy Secretary of Beijing Municipal Committee and Mayor, attended the meeting.

　　In his speech, Mayor Chen Jining pointed out that Beijing Zhiyuan Artificial Intelligence Research Institute is another important new research and development institution in Beijing, following the Brain Science and Brain-like Research Center and the Quantum Information Science Research Institute. The research institute will gather superior units in the field of artificial intelligence, such as Peking University, Tsinghua University, China Academy of Sciences, Baidu and ByteDance, and adopt new scientific research organization forms and talent introduction and training modes to promote the development direction of artificial intelligence and key breakthroughs in theories, methods, tools and systems. Beijing will gather government, enterprise and social data on this platform, build new open source artificial intelligence tools, and integrate the computing power of universities and large enterprises, and open them to various AI R&D institutions, and welcome artificial intelligence researchers from all over the world to participate in the use.

　　Xu Qiang, director of Beijing Science and Technology Commission, released Beijing Zhiyuan Action Plan. Under the guidance and support of the Ministry of Science and Technology and the Beijing Municipal Government, the plan was jointly proposed by government departments, enterprises, universities and institutes. It is the top-level design for the development of artificial intelligence in Beijing and an action plan to gather the wisdom of all parties.

　　The vision and goal of Beijing Zhiyuan Action Plan is to support scientists to break into the "no-man’s land" at the forefront of artificial intelligence science and technology, to promote revolutionary and subversive breakthroughs in artificial intelligence theories, methods, tools and systems, to lead the frontier of artificial intelligence and the direction of technological innovation, to promote Beijing to become the source of global artificial intelligence academic ideas, basic theories, top talents, enterprise innovation and development policies, to support the development of artificial intelligence industry and to promote the depth of artificial intelligence.

　　Beijing Zhiyuan Action Plan is an integrated and open system, focusing on four tasks — —

　　First, with shared data, intelligent computing programming framework and computing infrastructure as the core, we will promote open source algorithms, build an innovative ecology, and build an open service platform for Beijing Zhiyuan.

　　Second, promote original innovation and build a high-level joint laboratory. Beijing Zhiyuan Joint Laboratory will be built with national and provincial-level scientific and technological innovation bases or independent laboratories in the field of artificial intelligence as a unit, and research teams and projects will be arranged around major core basic theoretical issues in the field of artificial intelligence, so as to carry out interdisciplinary and collaborative innovation research and serve the national artificial intelligence development strategy.

　　Third, cultivate and introduce simultaneously, and gather high-end talents. Looking at the world, we will gather basic research and innovation resources in the field of artificial intelligence, and introduce and cultivate top artificial intelligence talent teams with global influence.

　　Fourth, strengthen cooperation with Industry-University-Research, hold a global artificial intelligence summit, and build Beijing into a central hub linking the world’s artificial intelligence industry and academic resources.

　　According to the deployment of Beijing Zhiyuan Action Plan, Beijing Science and Technology Commission and Haidian District Government promoted the establishment of Beijing Zhiyuan Artificial Intelligence Research Institute. Relying on Peking University, Tsinghua University, China Academy of Sciences, Baidu, Kuangshi, Meituan Review, Xiaomi, ByteDance and other advantageous units in the field of artificial intelligence, the Institute built an open service platform, held an artificial intelligence summit, coordinated the promotion of joint laboratories and personnel training, and adopted a flexible and independent operation mechanism that was in line with international standards to realize the "traveling lightly" and "running faster" of the Institute. The Institute implements the dean responsibility system under the leadership of the Council. Zhang Hongjiang, the former chief technology officer of Microsoft Asia-Pacific R&D Group and the partner of source capital investment, served as the first chairman, and Huang Tiejun, director of the Computer Department of Peking University, served as the first dean. The research institute will give full play to the main role of enterprises, while the government will focus on formulating policies, creating environment and providing good services.

1905 movie network news Directed by Teng Huatao, adapted from the novel of the same name in Jiangnan, the film starring Lu Han and Shu Qi has revealed the 30’s pilot trailer today, and it is announced that it will be released in the summer of 2019. In the trailer, the formerly noisy Shanghai is silent, with black smoky streets, soldiers on standby, and the whole city is shrouded in the tense atmosphere of alien invasion. At the end of the trailer, a roaring purple-black nebula gradually approaches Shanghai, and the final battle to protect the earth is about to start. Although it is only 30’s, the urgent atmosphere and blockbuster momentum created by the trailer have already made people look forward to "Shanghai Fortress".

The novel of the same name, Douban, has a high score of 8.5　The original author Jiangnan served as one of the screenwriters

The movie "Shanghai Fortress" is based on the novel of the same name by Jiangnan, which was written in 2008 and published in 2009. During the 11 years of precipitation, the influence has continued to spread. The book "Shanghai Fortress" not only hides the memories of many readers, but also has a score of 8.5 on Douban. It also won the "Most Anticipated IP" award at the 2018 Science Fiction Convention.

It is understood that Jiangnan is not only the original author, but also personally participated in the screenwriting of "Shanghai Fortress". At the end of the film, Jiangnan also admitted, "In the ninth year of the publication of" Shanghai Fortress ", I finally met Jiang Yang and Lin Lan and watched them defend the world." I believe that under the "picky" check of the original author, this highly anticipated IP will bring many surprises.

Luhan Shu Qi partner　Shanghai has become the battlefield of the future for the first time

In the story of "Shanghai Fortress", the alien civilization of the future world raids the earth, and Shanghai becomes the last hope of mankind. Jiang Yang, a college student played by Lu Han, follows Lin Lan, a female commander played by Shu Qi, and enters the Shanghai Fortress to become a commander. As the alien forces continue to launch fierce attacks, the final battle to defend humanity finally starts in Shanghai. Lu Han and Shu Qi also shoulder the important task of saving the earth.

In addition to the strong visual impact brought by the blockbuster sense of future war, Shanghai also left a deep impression as a future battlefield. Unlike Hollywood’s future war blockbusters, "Shanghai Fortress" sets the main battlefield of the future in Shanghai, China for the first time. With the appearance of familiar urban elements one by one, it makes people feel more intimate and full of expectations for the movie.

Teng Huatao’s director’s works　It took 5 years to do step-by-step attempts

Compared with Hollywood’s mature industrial system, the theme of future war is relatively rare in China. Teng Huatao, one of the representatives of the sixth generation of Chinese directors, made an industrialized film about future war such as "Shanghai Fortress". He bluntly said that "the biggest challenge is the setting of the world view, how to shoot the imaginary picture."

It took five years for "Shanghai Fortress" to become a movie, from early preparations in 2014, to the official start of filming in 2017, and to its release this summer. Although the process was arduous, it also made Teng Huatao admit: "There are many difficulties, but I still use the greatest effort to break through."

Maserati is an Italian luxury car brand with many models and different prices. Among them, the cheapest model is Maserati Ghibli, which costs 8.99 million yuan. The most expensive model is the MC12 supercar, which sells for tens of millions. In addition, there are president cars, Levante luxury SUVs, Ghibli cars and other models, with prices ranging from 86.88 million to 21.05 million. The starting price of Maserati President’s car is 140.58 million yuan, and the starting price of Levante luxury SUV is 96.18 million yuan. The GranTurismo model is Maserati’s respect for customers, and the price is between 86.88 million and 21.05 million. If you want to buy an entry-level Maserati, the price is about 800,000 yuan. The most expensive model is the MC12 supercar, which sells for tens of millions. As an ultra-luxury brand, Maserati does not have a car with a price of more than 200,000 yuan. Different models have different prices and need to be selected according to their own needs and budgets. It is worth mentioning that the exterior design of Maserati models is amazing, especially the vertical mesh design with heavy chrome trim, which leaves a deep impression on people. In addition, Maserati also launched some limited-edition models, such as COUPE models, which cost about 13.8 million yuan. Finally, it needs to be reminded that after-sales service and maintenance should be taken into account when purchasing Maserati, because the higher-priced models need to invest more money and energy.